LightSpeed Studios unveils its “Creating Our Own Intellectual Property Program,” a fresh direction aimed at creating unique games from scratch, such as an A-grade action game in development by Hideaki Itsuno.
Get the details below.
LightSpeed Studios Commits to Development of Original Game Intellectual Property
Understanding that new ideas keep players interested, LightSpeed Studios is refining its strategy and declaring its dedication to establishing an interconnected system of autonomous, locally managed regional studios. These studios will primarily focus on creating unique, multi-platform video games for diverse markets.
LightSpeed Studios, recognized primarily for collaborating on the popular game title PUBG MOBILE with KRAFTON, is making a strategic move by establishing and upgrading advanced game development studios globally to foster the creation of original games.
With this strategy, studios like LightSpeed LA and the newly formed LightSpeed Japan Studio, as well as teams scattered globally, can directly tap into the technical resources centralized at LightSpeed Studios. This includes the cutting-edge research and development advancements made by LightSpeed Studios, which are pushing the limits of graphics and performance to boost in-game realism, as demonstrated during GDC 2025.
LightSpeed Studios Sets the Stage for a New Era for LightSpeed Japan Studio
Moving forward with this method, renowned video game director Hideaki Itsuno, head of Lightspeed Japan Studio, will unveil at GDC 2025 his plans for developing a new AAA game title. Leveraging his vast expertise in directing games and leading exceptional teams at Capcom, responsible for the phenomenal successes of titles like Devil May Cry, the Capcom Alpha series, Capcom VS. SNK, and numerous other iconic games, Itsuno is eager to implement the same values of creative autonomy, productivity, and humility to build a stellar team and produce something genuinely revolutionary.
Hideaki Itsuno, the general manager at LightSpeed Japan Studio, stated that we’re constructing an innovative space that merges various cultural viewpoints with advanced technology. Our main aim is to create gameplay features that provide unique and unprecedented experiences for players—the kind of inventions that would make them exclaim ‘I’ve never encountered anything like this in a game!’
Leveraging Global Talent and Nurturing Creative Freedom
Moreover, LightSpeed Studios is promoting an approach that empowers each studio to establish its unique identity in game creation, encouraging innovative thinking among team members. By combining Eastern and Western game design philosophies, LightSpeed Studios aims to stimulate collaboration between regional teams, merge cultural aspects, and unify under a common goal—resulting in games with a truly global appeal.
A notable instance demonstrating this strategy is spearheaded by Steve C. Martin, vice president at LightSpeed Studios, who is renowned for his dedication to five-year development cycles. Driven by the ambition to create his own AAA open world action game titled Last Sentinel, Steve has gathered an elite, international team. This team includes skilled professionals from esteemed studios such as Rockstar Games, Meta, and EA Games. LightSpeed Studios LA not only encourages creative autonomy but also promotes productivity, with Steve stressing humility and openness to constructive criticism, which in turn fosters a collaborative work environment.
Martin mentioned, “Every game studio aspires to create unique games.” The thrill of crafting your own mythology, weaving an engaging storyline, and reaping the benefits that come with originality is the ambition shared by all studios. That’s why LightSpeed Studios stands out.
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2025-03-20 21:17