Marvel Rivals Director Says Concord Failed Due to Lack of “Unique Value” for Hero Shooter Fans

As a seasoned gamer with decades of experience under my belt, I’ve seen countless titles come and go, each promising to revolutionize the gaming landscape. Yet, only a select few manage to leave an indelible mark. The recent success story of NetEase Games’ Marvel Rivals is one such tale that has caught my attention.

NetEase Games is probably rejoicing due to the impressive launch of Marvel Rivals, which attracted over 10 million players within the first 72 hours after its release last Friday. The game’s success is particularly noteworthy given the strong grip that Overwatch 2 by Blizzard and other failed hero shooters like Concord have on the market.

In an interview with VideoGamer, Rivals’ game director Thaddeus Sasser expressed that he felt Concord didn’t offer any distinctive features that would convince long-time genre fans to switch from their current games. He also highlighted the idea of “switching cost,” suggesting that players who have already invested in a game like Overwatch with skins and other cosmetics are unlikely to move on due to their existing investments, stating, “I’ve already put money into Overwatch. I’ve got 15 skins for Pharah. I’m not leaving.

Despite the achievement of their competitors’ work, as Rivals, Sasser admits it’s challenging to foresee if a project will thrive in advance. As a game developer, he shared his concern, saying “We remain anxious until the audience shares its feedback.” In truth, he believes that no one can accurately forecast this success, or the gaming industry would have taken a drastically different shape today.

There are numerous games that are released with high expectations, only for them to disappoint, or vice versa, they’re anticipated to fail but turn out to be huge successes. It’s quite challenging to predict the outcome beforehand, and there’s always a sense of apprehension about how it might perform.

As a fellow gamer, let me tell you about an effective strategy: hooking players with something they can’t resist – the opportunity to dive into your amazing game and become their favorite superheroes! And that’s exactly what Marvel Rivals offers, boasting an impressive lineup of these iconic characters. Frankly, when I first heard about it, I was like “Wow, I can’t wait to play as Storm in this game!” or “I can’t wait to cast spells as Doctor Strange in this game!”. I simply can’t wait to embody those heroes in the game. It sounds absolutely fantastic!

Without a doubt, my thoughts instantly soared at the prospect of the countless exciting ways this could be utilized. It’s this intrigue that I believe will draw players in. If we’ve succeeded in our mission, they’ll become enamored with the gameplay and yearn for more.

Marvel Rivals is now playable on Xbox Series X/S, PlayStation 5, and PC platforms. It has recently been updated to resolve multiple bugs and problems, with another update featuring new content coming soon. The first season kicks off next month, offering fresh maps, characters, and cosmetic items (the specific quantities are yet to be revealed). Keep an eye out for further details and announcements.

2024-12-10 16:11

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