As a tech enthusiast with decades of experience under my belt, I’ve witnessed the rise and fall of many giants in the industry. The recent revelation by Microsoft CEO Satya Nadella that Google makes more money on Windows than Microsoft itself is quite intriguing. It’s like watching the underdog snatch victory from the jaws of the champion!
As a tech enthusiast, it’s no secret that Windows, Microsoft’s operating system, is widely used across the globe. One might assume that such widespread popularity translates to enormous profits for Microsoft. Yet, in a surprising revelation during a BG2Pod episode featuring Brad Gerstner and Bill Gurley, Microsoft CEO Satya Nadella shared:
As a financial analyst, I’ve uncovered an intriguing fact: Google surpasses Microsoft in earnings generated from Windows operations. This is indeed remarkable news, especially for Microsoft shareholders who have faced challenging times in the past. Now, we can seize this opportunity to compete more effectively and potentially regain some lost market share.
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In addition to the discussion, it was mentioned that there’s a battle for dominance in online searches taking place between Microsoft and Google. Nadella acknowledged that Microsoft does have an edge due to its control over Windows distribution, but still, Google holds the majority of the search market share.
Additionally, he pointed out that the principle applies equally to AI, as with Windows being an open platform. This means that various AI tools such as Gemini, ChatGPT, Claude from Anthropic, and others have a fair opportunity for exploration and adoption by Windows users. Notably, even though Microsoft has its own AI tool, Copilot, it does not monopolize the market within this operating system.
Previously, Microsoft had aimed to negotiate an agreement with Apple, where Bing could become Apple’s default search engine. The CEO deemed this potential agreement as a significant opportunity that could significantly benefit Microsoft, and they were prepared to spend up to $15 billion yearly to secure such a deal with Apple.
At a competition hearing for Google last year, Microsoft’s CEO, Satya Nadella, suggested that Google behaves unfairly towards Bing. He also pointed out that the exclusive agreement between Google and Apple restricts Bing’s expansion and accessibility.
It appears that Google is said to pay Apple substantial amounts of money in order for Google to be the primary search engine used on Safari. Critics claim that Google has violated antitrust regulations by reportedly spending around $15 billion to establish and maintain its dominance in the search engine market. In 2021, the company allegedly paid an astounding $26 billion to keep its search engine as the default option across Apple devices.
In 2021, there was a near-acquisition of Bing by Apple from Microsoft, but the tech giant unexpectedly abandoned the deal due to significant concerns about search quality. More recently, Apple appears to have challenged Microsoft’s dominance as the default search engine on Safari during Google’s antitrust trial, which ruled Google’s monopoly in search as illegal.
I’m convinced no amount of money Microsoft might offer would be enticing enough for us. They proposed giving us Bing at no cost, and they could potentially hand over their entire company.
With the swift rise of generative AI, there’s a strong possibility that the search landscape will undergo a significant transformation. Remarkably, Microsoft CEO Satya Nadella voiced his excitement when Apple struck a deal with OpenAI to integrate ChatGPT into their technology ecosystem. In his words, “I’ve been pursuing an Apple search partnership for about a decade, and when Tim finally sealed the deal with Sam, I couldn’t have been happier.” He further added, “It’s more advantageous for ChatGPT to secure that deal rather than anyone else because we not only share a commercial relationship but also have investments with OpenAI.”
From my perspective as a researcher, it seems that beyond the court-declared illegitimacy of Google’s monopoly in the search domain, there might be more pressing concerns arising with the advent of advanced AI-driven search engines such as OpenAI’s SearchGPT and the recently launched ChatGPT Search. This insight comes from a former Google engineer.
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2024-12-17 18:10