Microsoft plans to rebrand Copilot in ‘the most Microsoft way possible’ in its September event — months after pumping the brakes on shipping new Copilot experiences

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What you need to know

  • Microsoft is preparing to hold a special Copilot event on LinkedIn on September 16, 2024, at 8 AM PT / 11 AM ET, hosted by Microsoft CEO Satya Nadella and VP of AI Jared Spataro.
  • The company is expected to rebrand and ship new features to the service, including Copilot Pro to give it a competitive advantage over ChatGPT Plus and Gemini Advanced.
  • The new Copilot features for Microsoft 365 are designed to drive more subscriptions to the $30 Copilot for Microsoft 365 service.

As a seasoned tech analyst with over two decades of experience under my belt, I must say that Microsoft’s Copilot event on September 16, 2024, has piqued my curiosity. After a brief hiatus, it seems that Redmond is ready to unveil the next phase in its Copilot innovation.

In the context of natural language processing, the system would be used for tasks such as part-of-speech, which includes the process of extracting information from text, like named entities or parts of the document being processed by the user. This would allow the system to perform its intended function more effectively, based on the feedback provided by the customer using the system

As reported by Tom Warren from The Verge, the gathering is expected to focus on the upcoming advancements in Copilot technology, with Microsoft CEO Satya Nadella and Microsoft VP of AI Jared Spataro serving as the hosts

The gathering scheduled for September 16, 2024, at 8 AM Pacific Time / 11 AM Eastern Time, will take place on LinkedIn, primarily centered around Copilot’s business offerings. Tom Warren speculates that Microsoft might rebrand Copilot in a distinctly Microsoft fashion. For example, instead of “Copilot in Word“, the service could be named “Microsoft 365 Copilot within Word.”

In the context of rebranding, the event won’s capabilities can be customized to provide a more competitive advantage for Microsoft 365. The event might include features such as:

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2024-09-05 13:08