Microsoft appears to have reduced its efforts aimed at deceiving users into choosing Bing over Google. Notably, Microsoft’s search engine recently adopted an interface that resembles Google when you search for “Google.” This change has been criticized by many, including Google itself, as potentially misleading since Bing displayed a version similar to the Google interface while pushing other results further down the page.
In simpler terms, “Parisa Tabriz, Google’s leader on Chrome, stated that imitation is a form of flattery, but Microsoft copying the Google homepage is just another strategy in their long line of tactics to confuse users and restrict options. She added that this happened at the start of the new year, setting a new low.
It seems that Microsoft is moving towards a less contentious approach. A search for “Google” on Bing now shows fewer similarities to Google’s original interface.
https://cdn.knightlab.com/libs/juxtapose/latest/watch?v=index.html
A comparison between searching for “Google” on Microsoft Edge and Google Chrome, when both are set to private browsing, reveals that the search results differ.
During my tests, I found that the Google-like Bing search result appeared only when I searched for “Google” from an InPrivate browser window in Microsoft Edge. However, any other configurations such as using Microsoft Edge, Google Chrome, being logged in or employing a private tab displayed the standard Bing interface.
https://cdn.knightlab.com/libs/juxtapose/latest/watch?v=index.html
A search for “Google” on Microsoft Edge, as compared to Google Chrome, yields nearly identical outcomes when both are logged in (as depicted by the image from Future).
From my perspective as a tech aficionado, it seems plausible that Microsoft might be tinkering with their interface, and the user experience could differ from one individual to another. However, Microsoft hasn’t officially spoken out about any alleged UI clone similar to Google’s, keeping us all guessing for now.
Microsoft and Google have had a strained history dating back many years, given their immense sizes and the significant overlap in their services. In an unexpected revelation by Microsoft CEO Satya Nadella, it was disclosed that Google earns more profit from Windows than all of Microsoft, largely due to the widespread use of Google’s search engine platform. Moreover, Nadella asserted that Google has an unfair advantage over Bing in their business practices.
Over time, Microsoft has experimented with various strategies to transition users towards using Bing as their search engine, one of these methods being the Bing Wallpaper application that encourages people to make the change. In a comparable manner, Microsoft has employed assertive techniques to promote its Edge browser, which comes pre-set with Bing as its default search engine.
We’ll keep a close eye on the developments regarding Bing and Google, and we’ll add fresh insights to this article as more details unfold.
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2025-01-15 16:09