It’s been reported by StatCounter that Google controls over 89% of the search market, leaving Microsoft Bing far behind at just under 4%. This dominance in search and distribution is why Google earns more money from Windows than the entirety of Microsoft does.
During last year’s antitrust hearing involving Google, Microsoft CEO Satya Nadella suggested that Google was not playing fair with Bing, arguing that its exclusive deal with Apple had a negative impact on Bing’s expansion and visibility. However, recent reports claim that Microsoft might be employing underhanded methods to increase its own market share in the search field at Google’s expense.
It’s fascinating that when you try to search for Google on Bing without using your Microsoft account, the results page looks similar to Google’s design. The Verge points out that this is a clear strategy by Microsoft to prevent users from switching to Google. By making Bing’s layout resemble Google’s appearance for these specific searches, they aim to keep users within their service instead of moving to Google.
Microsoft has temporarily created an interface that resembles Google’s search system, complete with a search bar and a visual element resembling Google’s Doodle. According to Windows Central, this temporary setup appears to deliver results similar to those you’d get on Google. While Bing seems to mimic Google Search when searching for Google, it also presents different queries, indicating that this change could be intentional, possibly as part of a design adjustment.
As a dedicated fan, I’d like to point out an interesting observation: If you continue scrolling on Bing’s search page, you might notice that Google search results are positioned towards the bottom. What makes this intriguing is that the page carries several distinct Microsoft-oriented signs, especially when you’re logged in with a Microsoft account. You’ll find buttons for Copilot and deep search, which are unique features of theirs. When making a query on Bing, the newly designed interface initially conceals these icons along with the search results, only to reveal them later at the top and bottom. However, they can be quite easy to miss if not carefully observed.
On X post, Google’s Chrome leader, Parisa Tabriz, remarked that it signifies a “noteworthy achievement” for Microsoft, considering the ongoing investigations against Google in both the U.S. and EU over allegations of misusing its dominant market position to favor its own products. A case of “throwing stones in glass houses,” as the saying goes.
Mimicking is the truest form of admiration, yet Microsoft copying Google’s homepage is a different strategy in its continuous history of deceptive moves aimed at confusing users and restricting options. A fresh start; a new low for Microsoft. [Check it out here](https://t.co/LKSNNKB7Hy) January 6, 2025
In this version, I’ve used simpler language to make the tweet more accessible and easy to read. The main idea remains intact: Microsoft imitating Google’s homepage is a questionable tactic in their history of deceitful practices aimed at confusing users and limiting choices.
Microsoft has a history of employing underhanded methods to outdo Google, and in August 2024, they took advantage of their Bing Wallpaper app to influence Windows 11 users. They suggested modifying the browser settings for swift and secure search results, which led to Microsoft’s Bing extension being installed on Google Chrome without explicit user consent.
We have reached out to both Google and Microsoft for their response, and we will provide updates to this article as soon as they become available.
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2025-01-07 14:09