Following several months of discussion, OpenAI has ultimately sealed its multi-billion dollar deal to purchase Jony Ive’s AI-focused startup, io. This transaction marks the most significant acquisition for OpenAI to date, with the forthcoming $3 billion Windsurf acquisition trailing far behind in comparison.
We’re excited to announce that our collaboration with Jony Ive is moving forward! Together, we aim to create exceptional AI hardware. In addition, we are pleased to share that we will be acquiring his esteemed company. Stay tuned for updates on this exciting journey.
It’s exciting news! The team at io Products, Inc. is now part of the OpenAI family. Notably, Jony Ive and LoveFrom continue to operate independently but will play significant roles in design and creativity within OpenAI.
The acquisition of io Products, Inc. has been finalized, and we’re excited to onboard their team to OpenAI. Meanwhile, Jony Ive and LoveFrom will continue to operate independently. They have been given significant design and creative roles within OpenAI. For more information, check out this link: https://t.co/mxZIdAyi5x (July 9, 2025)
Essentially, OpenAI, through its acquisition of key resources, finds itself uniquely positioned to challenge tech giants such as Microsoft, Google, Samsung, and Apple in the hardware market. The company has solidified its reputation in the field of generative AI, with ChatGPT gaining global popularity as a preferred AI chatbot.
The acquisition will provide OpenAI with an opportunity not just to create AI-driven devices, which might cause a significant technological upheaval similar to the impact of the iPhone when it was introduced in 2007, but also to utilize Jony Ive’s expertise and his team of ex-Apple designers primarily.
According to OpenAI:
The Io group, dedicated to creating products that stimulate, strengthen, and facilitate, is now joining forces with OpenAI. This union allows them to collaborate closely with the research, engineering, and product teams based in San Francisco.
Sam Altman can finally develop hardware designed to make AI “transcendentally good”

In simpler terms, Sam Altman, the CEO of OpenAI, stated last year that the AI revolution might not necessitate new hardware, but if it does, you’ll be pleased with a new device. However, it appears he has changed his perspective, now stating that existing computers weren’t built for an AI-driven era.
As a tech enthusiast, I find myself reflecting on how our traditional understanding of computers, software, and hardware was shaped for an era devoid of artificial intelligence. Yet, here we are, stepping into a new realm, and the expectations from our technology are evolving at an unprecedented pace.
Sundar Pichai, Google’s CEO, appears to share the view that current technology is not yet advanced enough to reach the goal of Artificial General Intelligence (AGI).
Although specifics regarding the type of hardware that OpenAI intends to create after acquiring Jony Ive for $6.5 billion are scarce, Sam Altman seems to have offered some indirect suggestions about its appearance and functionality, implying it could become remarkably impressive or excellent in terms of AI capabilities.
In a prior conversation, it was disclosed that OpenAI aims to unveil a novel device that offers an alternate method for users to engage with both software and hardware. Instead of the traditional typing-and-screen interaction, this method encourages interaction through unique, non-typical means.
Altman stated that the AI company is currently investigating this particular path, but he acknowledged it might require some patience before results are seen. Additionally, he disclosed that the team has already conceived several intriguing concepts they’re eager to develop further.
However, what might be even more intriguing yet slightly worrying is that the executive hinted that these novel devices could require some adaptation, such as trusting the technology to grasp every facet of your life and placing faith in its ability to judge wisely with your wellbeing in mind.
According to a different report by The Wall Street Journal, it appears that OpenAI and Jony Ive’s LoveFrom have been collaborating intensely over the past two years, focusing on creating headphones and camera devices. Remarkably, Jony Ive himself has stated that the initial product they jointly developed with OpenAI was executed successfully and truly sparked their creativity.
I’m curious about the types of gadgets this partnership might produce, and it would be intriguing to observe how OpenAI plans to incorporate their ChatGPT technology and models seamlessly within these devices’ hardware.
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2025-07-11 13:10