Ex-Sony Boss Says Xbox Can Find Multiplatform Software Success, Just Like SEGA
In a frequently referenced podcast interview, Layden recently discussed Microsoft’s approach in an increasingly expensive development environment: “A multi-platform strategy, given the escalating costs of development, is crucial. This tactic complicates the conversation and fosters FOMO (fear of missing out), making people feel they need to be on your platform to avoid missing out. However, if your product is available across all platforms, that specific marketing ploy becomes less effective.