
It’s not unusual for Target to discontinue their competitor price matching policy. At the end of the day, this perk was advantageous to some customers, but as we all know, things that are too beneficial tend to have a limited lifespan. Moreover, it could have been challenging for store employees to determine which price matches were valid. However, mentioning that the decision was made “in response to guest feedback” has sparked some negative reactions. On Reddit, many users found it hard to believe that customers were complaining about a policy that helped them buy goods at reduced prices. Frankly, including this statement in the memo seems rather ridiculous. You can find the full memo in the Tweet from @Wario64 linked below.