Microsoft might rebrand its AI, including Copilot to “Windows Intelligence” — Apple’s strategy fell too far from the tree.
After investing heavily in OpenAI, Microsoft boldly stepped into the artificial intelligence world head-on, incorporating the technology throughout their tech infrastructure and introducing Copilot (previously known as Bing Chat) in February 2023. Since its launch, this AI chatbot has experienced significant transformations, such as Microsoft distancing itself from the “Bing brand,” adding advanced features, and much more.