
The documentary chronicles his treatment journey with his signature wit and humor. A born performer, he approaches both life and his medical challenges in a captivating, though sometimes unsettling, way. Determined to raise awareness, he enlists his old advertising friends to create a uniquely quirky campaign, featuring images of everyday objects resembling… well, you get the idea (like the center of an orange or the opening of a wet wipes container, and yes, they jokingly suggested even Brooklyn Beckham!). The film shows his creative outlets – a website called Death Yells, funny stop-motion animations about chemo – and even his fleeting consideration of a radical solution: a head transplant from an Italian doctor!