PlayStation Stars to close as Sony Interactive Entertainment evaluates future loyalty program efforts

Starting today, Sony Interactive Entertainment has stopped accepting new members for the PlayStation Stars loyalty program. This program will officially close on November 2, 2026, as announced by the company. Additionally, no new campaigns will be launched after July 23.

Starting with the launch [in 2022], we’ve gained valuable insights by assessing the kinds of activities that resonate most with our players. As a forward-thinking company, we always adapt to player and market tendencies. Accordingly, Sony Interactive Entertainment vice president of Network Advertising, Loyalty, and Licensed Merchandise Grace Chen stated that these findings have led us to redirect our focus. Consequently, we are phasing out the existing version of PlayStation Stars. Rest assured, we will continue to analyze the data gathered from this program, and we’re exploring opportunities to apply these lessons in future endeavors.

Here are some key happenings as these changes take effect:

  • Starting today, PlayStation Stars will no longer accept new members for this version of the program.
  • If members choose to cancel their PlayStation Stars membership starting today, it will not be possible to rejoin this version of the program, and members will lose all earned Points.
  • Current PlayStation Stars members can still earn Digital Collectibles and Points, and level up their status until July 23, 2025 at 7:59 a.m. PT / 3:59 p.m. BT / 11:59 p.m. JST. After this date, there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.
  • This version of the PlayStation Stars program will fully end on November 2, 2026 and current PlayStation Stars members can continue to redeem Points as long as their Points don’t expire before then.

It’s important to mention that following the changes, PlayStation Stars members can continue enjoying access to their Digital Collectibles without any interruptions.

“Chen expressed gratitude towards all PlayStation gamers for their backing since PlayStation Stars debuted in 2022. Moving forward, as we look into expanding and improving our loyalty program, we’ll keep honoring our players by organizing fun community events.”

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2025-05-21 18:16