PlayStation Will Continue its “Multi-Device” Strategy of Releasing Games on PS5 and PC

Sony has shared additional details regarding their future strategies for the PlayStation platform. During a recent business briefing focused on PlayStation, Sony Interactive Entertainment’s President and CEO, Hideaki Nishino, discussed their ongoing approach to game launches.

Nishino indicates that Sony plans to persist with its ongoing approach of launching single-player, narrative-driven games on the PS5 initially, followed by a PC release approximately a year later, aiming to expand their reach. However, it’s important to note that Sony does not follow a multi-platform release strategy in general, according to their statement.

As a gamer, I’ve noticed that when Sony, the mastermind behind PlayStation, talks about their strategy, they like to use the term “multi-device” to describe how they release games not only on their own consoles but also on PCs. It’s important to note that you won’t find PlayStation games popping up on Xbox or Nintendo systems. Additionally, I’ve learned that Sony is committed to releasing at least one big, single-player game each year that’s worth the wait and delivers an unforgettable gaming experience.

Additionally, it was disclosed that the PS5 has been performing exceptionally for Sony, making this current console generation their most lucrative and thriving one. Looking ahead with their “multi-device” approach, PlayStation has declared that they will concentrate on “the console and beyond.” The term “beyond” in this context encompasses games destined for PC release, as well as accessories such as PlayStation Portal.

Sony’s PlayStation brand intends to carry forward its strategy by transforming its video game intellectual properties into various formats, such as anime, television series, and films.

In the course of our latest business briefing, Nishino discussed the potential direction for PlayStation in the future. When asked if cloud streaming was part of their plans, he acknowledged that the technology indeed holds promise but pointed out that maintaining network stability remains a challenge at times.

Nishino stated that cloud streaming technology is advancing technically, as evidenced by our products, but maintaining overall network stability isn’t something we can manage directly. Additionally, the increased cost per gaming session compared to the conventional console approach continues to pose a difficulty.

Cloud gaming offers an extra choice for gamers, yet it seems many still prefer playing games directly on their devices without relying on network quality. This notion appears to be supported by the success of the PS5 and PS5 Pro.

Regarding the “multi-device” approach, Nishino pointed out that even with its older version, the PlayStation 4 still boasted an impressive 124 million monthly active users.

Nishino mentioned that we currently have an extensive community of passionate gamers on both the PlayStation 5 and PlayStation 4 platforms. Given this, there’s tremendous curiosity about our plans for our next-gen console. At the moment, we can’t reveal more, but rest assured, we’re actively thinking about innovative ways to let players interact with our games and services in an improved manner.

In her discussion about PlayStation’s future, Lynn Azar, SIE’s SVP of finance and corporate development, added insights into their multi-device approach. She clarified, “As Nishino-san pointed out, we’re continuing to investigate what our platform’s future might entail.” Given this exploration, she cautioned that they can’t offer any specific details about future operating income, but emphasized that the financial makeup of their business has adapted in accordance with their strategic plans.

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2025-06-13 18:11