This drama is bubbling over.
As a lifestyle expert, let me share a unique perspective: Recently, Poppi, a prebiotic soda brand, created quite a buzz during Super Bowl LIX with their innovative strategy – delivering personal vending machines of their beverage to popular social media influencers. However, following the launch, there’s been a wave of criticism. Now, the brand founder, Allison Ellsworth, is shedding light on this situation from her point of view.
In the video uploaded on Feb 10th, Allison started off saying, “I’ve been noticing a lot of negative comments,” so I thought it was important to address this directly with you all. Firstly, I want to acknowledge your concerns, and there seems to be a great deal of misinformation circulating, which has unfortunately been disseminated by one of our rivals.
Originally, Poppi’s creator – partnered with Stephen Ellsworth – clarified the reasoning behind launching this campaign. They addressed the concern that the vending machines might have been more beneficial in places like schools or hospitals instead of being allocated towards influencers.
She mentioned that the vending machine initiative was implemented to generate interest in the most significant soda event of the year, which is the Super Bowl. Our intention was to make Poppi available to content creators all over the United States who were organizing Super Bowl parties for their loved ones.
Allison went on to say, “Ever since Poppi started in 2020, creator marketing has played a key role in our brand. However, it’s our community that has truly driven our success.
As an over-the-moon admirer, let me share a snippet from a conversation I’ve come across: “Some creators who possess them were at the Super Bowl, thus they didn’t throw a party this time…” Another fan chipped in, “They’ve always had this plan in mind… But could you suggest some unique spots where we might place these treasures?
As a passionate fan, I wholeheartedly echo the common sentiment that the recent campaign left me feeling uneasy. It seems like consumers have had enough of the glamorized portrayal of excessive wealth by influencers. I, too, yearn for a more authentic and relatable approach in marketing efforts.
For more influencer scandals, keep reading.
She mentioned that from the beginning, these vending machines were intended to be distributed among fans through various marketing events, community pop-ups, and giveaways. She admitted that there’s always room for improvement. Lastly, she invited users to suggest friends, family, teachers or locations where they would like to see these vending machines placed next.
Allison suggested spreading the word about Poppi more broadly,” she concluded. “Since our goal is to innovate soda for future generations and spread happiness with Poppi, we value your support. Thank you for listening.
The comment area underneath the post showed a diverse response to the statement. Some users genuinely followed Allison’s suggestion – one supporter even proposed that the machines could be placed in locations such as homeless shelters, break rooms at schools, hospitals/doctors’ offices for staff, and libraries. However, other individuals had concerns about some of Allison’s phrasing.
1 User stated, “However, some of the creators who received them attended the Super Bowl, which meant they didn’t organize a party…”
2 User commented, “This was our intention all along… but could you suggest some suitable locations for these items?
A different user echoed the widespread complaint about the advertising strategy used in the campaign, stating, “From an impartial perspective, I believe the marketing approach was highly offensive. People are growing tired of seeing excessive wealth flaunted by influencers.
For more influencer scandals, keep reading.
2023 saw me, Colleen Ballinger, confronting some challenging music in the realm of personal accountability. Known for my character Miranda Sings, I found myself embroiled in allegations of grooming and inappropriate relationships with underage fans.
In a now-deleted video titled “why I left the Colleen Ballinger fandom…”, YouTuber KodeeRants shared screenshots of an alleged text conversation between me and my followers, accusing me of forming exploitative relationships.
The media outlet NBC News reported on this unverified group chat named “Colleeny’s Weenies,” where I allegedly asked fans their preferred sexual position in one conversation. However, NBC News could not confirm the authenticity of these screenshots.
Shortly after, content creator Adam McIntyre—who initially managed a fan account for Miranda Sings at age 10—shared videos on his YouTube channel claiming I emotionally manipulate my fans. To this day, I have yet to respond directly to these claims, nor did I reply to TopMob News’ request for comment.
However, on June 28, I addressed the allegations in a 10-minute ukulele song posted to my personal YouTube account. In the video, I likened the accusations to a “toxic gossip train” heading towards “manipulation station,” as the rest of the world seemed intent on tying me down and harassing me for my past actions.
In July, the remaining dates of my Miranda Sings tour were canceled, and I’ve been absent from social media ever since.
The controversy began when the author of “Girl, Wash Your Face” made a post about her house cleaner that eventually became messier. In a video clip shared by Angie Treasure, Hollis discussed a woman who “cleans the toilets,” mentioning that someone commented she was privileged and Hollis agreed, adding that she had worked hard to afford twice-weekly cleaning services. This commentator then called her unrelatable, prompting Hollis to argue that she had no interest in being relatable, citing figures like Harriet Tubman, Ruth Bader Ginsburg, Marie Curie, and Oprah Winfrey as examples of “unrelatable” icons.
However, it’s worth noting that while Hollis has sold millions of books, she is not an abolitionist in the same league as Harriet Tubman. A few days later, Hollis issued a heartfelt apology on Instagram, acknowledging that her remarks had caused significant pain and that she regretted mentioning influential women, including several women of color, whose struggles and achievements she could not possibly understand. She also apologized for disregarding the hardships faced by those who lack financial security due to systemic racism and bias. Hollis concluded by stating, “The important thing for me to do now is honestly listen.
In March 2020, the creator of Something Navy clothing line and original blogger announced to her Instagram followers that she had tested positive for COVID-19, stating her intention to isolate at her Manhattan apartment with her husband Brandon Charnas and daughters Ruby and Esme. However, eight days later, her entire household, including their nanny, relocated to the Hamptons.
Clearly, this wasn’t a good impression she was giving off. The comments on her Instagram page grew more intense as she proudly shared her outdoor walks, seemingly disregarding social distancing guidelines.
When her husband cracked that only “hot” people were getting the virus, emotions boiled over.
Later on, she issued a heartfelt apology acknowledging several issues – their nanny also fell sick with the virus, they ensured safety measures like having doormen clear the building lobby, avoiding gas stations, and having groceries delivered; their Hamptons home was situated on a less crowded street. However, the aftermath of the controversy remained.
Following Nordstrom’s decision not to renew her contract that expired in 2019, she shifted focus towards a direct-to-consumer relaunch. In this new venture, she expressed, “I desired more control,” and is once again sharing her favorite Shopbop picks and collaborations with A Pea in the Pod.
On The Glossy Podcast, she admitted, “People expected me to be more mindful of global events, and I should have been.
In 2020, fashion blogger Emily Gellis Lande publicly criticized registered dietitian Alissa Zuckerbrot. Through multiple posts on various platforms, Gellis Lande shared anonymous testimonies from individuals who claimed to have spent thousands of dollars following Zuckerbrot’s high-fiber F-Factor Diet. Some of these people reported experiencing discomforts such as rashes, intense cramps, potential metal poisoning, and in the most severe case, a miscarriage. These stories gained attention from The New York Times, which published an article about the controversy.
Zuckerbrot, who hired lawyer Lanny Davis, a former White House special counsel for President Bill Clinton, refuted these claims and denied that her diet plan contributed to disordered eating. She stated that out of over 176,000 purchases of her snack bars and powders, she had only received 50 health complaints. To address concerns about heavy metals in her products, Zuckerbrot released a Certificate of Analysis and appeared on Today to further defend her program.
In response, Zuckerbrot expressed indifference towards Gellis Lande’s criticism, stating that she believes Gellis Lande thinks she is helping people while believing that the lifestyle Zuckerbrot promotes is harmful and causes anorexia. “She’s a fashion blogger,” Zuckerbrot remarked to The New York Times when commenting on Gellis Lande.
Zuckerbrot has since filed two lawsuits against Gellis Lande, accusing her of initiating a smear campaign intended to damage her brand. Both lawsuits are currently pending, and Gellis Lande has denied the claims made against her.
2020 marked a significant shift towards racial awareness globally. However, it was Jessica Mulroney, a close friend of Meghan Markle, who experienced an unexpected wake-up call. In a lengthy Instagram video, lifestyle blogger Sasha Exeter detailed their issues that started when Mulroney took offense to Exeter’s request for her followers to use their voices to support the Black community and combat racism.
Exeter claimed that Mulroney responded inappropriately, speaking negatively about her to other brands and sending a threatening message. Although Mulroney apologized in a comment on Exeter’s video, she later sent a direct message which Exeter shared, stating “Liable [sic] suit. Good luck.”
Mulroney issued an apology to her followers, expressing her intentions to amplify Black voices by handing over her social media account for them to share their experiences. However, her reality show, I Do, Redo, was dropped by CTV.
Ben Mulroney, Jessica’s husband, stepped down from his co-host role on CTV’s eTalk, expressing hope that the new host would be Black, Indigenous, or a person of color who could use the platform to inspire, lead, and bring about change. Despite this, Jessica managed to maintain her high-profile friendship, stating in a now-deleted post, “Meghan and I are family. She is the kindest friend.
Known for his popular Vine and YouTube videos like “I Duct Taped My Brother’s $400,000 Truck!” and getting dismissed from Disney Channel’s Bizaardvark, the former Vine star turned YouTube personality moved up to bigger opportunities in 2020.
On August 5th, federal authorities executed a search warrant at Paul’s home in Calabasas, California, confirming it was linked to an incident on May 30th at a Scottsdale, Arizona mall. The FBI stated that the search was connected to a Black Lives Matter protest at the city’s Fashion Square Mall, where Paul had entered and stayed inside after being ordered to leave by police. Paul defended himself on Twitter, stating that while he was filming the protest, “neither I nor anyone in our group was engaged in any looting or vandalism.”
The reason for the FBI raid became a hot topic of conversation, as speculation grew along with his YouTube following. Video from a local ABC station showed multiple firearms being taken away by police, and Paul later posted a video (since deleted) claiming that the search was “entirely related to the Arizona looting situation” and that it was an investigation. There were rumors about the raid involving other matters unrelated to him or his character, which he considered absurd.
Although no charges were filed, Paul’s attorney told TopMob News that they would cooperate with the investigation.
As a die-hard fan, it’s been over a year since my reconciliation with fellow beauty guru Tati Westbrook, yet new feuds have emerged for her. In an August 2020 subtweet regarding celebrities launching makeup lines, I implied that Alicia Keys, who never wears makeup, shouldn’t be venturing into skincare. I later apologized, acknowledging that I’m not the gatekeeper of cosmetics.
However, just two weeks later, I found myself in hot water again when I criticized Lauren Conrad’s new beauty line on Instagram Stories. I showcased the empty packaging I received from her brand to my 22 million followers, implying that she had no business selling makeup. Fortunately for her, the fashion designer took it all in stride and humorously admitted her mistake on Instagram. She blamed a woman who put together the gifts (presumably the expert in winged eyeliner herself) for accidentally including empty samples among the products sent out.
Charles later apologized, stating that the videos were meant to be funny and sharing that “Lauren and I spoke privately about the misunderstanding, and we’re both good.” Still, it’s evident that he knows what he did.
In a May 2020 video, vlogger and YouTuber Myka Stauffer began by stating that the video she and her husband James were about to share was the hardest one they had ever made publicly. Given this introduction, it was clear that Myka wouldn’t be discussing her newborn nighttime routine or diet. Instead, they disclosed that they had placed their then-4-year-old son Huxley, whom they adopted from China in 2017, with “his now permanent family” due to the challenges of managing his autism.
The response from their nearly one million subscribers was largely outraged, with viewers debating whether the couple, who have four other children, were either naive or had used Huxley for clicks and donations before discarding him when caring for him became too difficult. As a result, they lost followers and brand collaborators, including Fabletics, Suave, and Danimals, who announced they were terminating their partnerships. Even Ohio’s Delaware County Sheriff’s Office confirmed to TopMob News that they were investigating Huxley’s well-being.
In late June, authorities concluded their investigation “without any charges,” but Myka’s brand remains inactive as she hasn’t posted on YouTube or Instagram since issuing a lengthy apology for her naivety during the adoption process and clarifying that they were not under any type of investigation.
Buckle up, folks! Back in May 2020, when I shared my plans for a cross-country road trip with my TikTok companion on social media, it turned into quite the rollercoaster ride. Instead of the sightseeing tips we anticipated, we faced a wave of criticism from my followers, as they weren’t pleased about our decision to travel during the pandemic.
In response, I clarified that most states had eased their quarantine measures and that we would be maintaining social distance on our journey. However, it seemed like this didn’t sit well with some, as we found ourselves in a bit of hot water just five days later in Lee County, Texas. The local sheriff’s office confirmed our arrests – I was charged with possession of marijuana, and my companion was charged with possession of controlled substances. We posted bail the next day, but both our representatives remained tight-lipped about the incident at the time.
Fast forward to June, in an essay published by People magazine, I opened up about my commitment to sobriety. I admitted to past mistakes but expressed my determination to learn and grow from them. I promised to make everyone proud as I embark on this journey of self-improvement.
As a dedicated follower, I’d like to share an incident that occurred in October 2019 involving the Stokes Twins, who are known for their YouTube pranks. Dressed as bank robbers, they hailed an Uber and pulled off a stunt, pretending to have just committed a robbery. The unsuspecting Uber driver was not amused by this prank, and he refused to leave the scene. A bystander called the police, leading to a tense situation where the Irvine police arrived with guns drawn and forced the Uber driver out of the vehicle.
The driver was later released once it was confirmed that he was not involved in any wrongdoing. The police then warned the Stokes Twins about the potential dangers of their actions.
Approximately four hours later, the twins repeated this prank on the University of California, Irvine campus, which led to their arrest. If convicted on false imprisonment and swatting charges, they could have faced up to four years in prison. However, Orange County D.A., Todd Spitzer, strongly criticized their actions, stating that these crimes had the potential to cause serious injury or death.
In a 2020 statement, their lawyer declared their innocence. Despite this, the twins pled guilty to lesser charges of misdemeanor false imprisonment and reporting false emergencies. As a result, they received 160 hours of community service and were placed on probation for one year.
Known as the “King of YouTube” due to his lengthy videos that amassed him a following of approximately 34 million users, Dawson faced the end of his reign in June 2020 following a controversial tweet he later deleted. The tweet criticized members of the online beauty community, specifically singling out James Charles as “a young, self-centered, power-hungry influencer who needed a lesson in humility.”
His followers responded negatively, with many pointing out that those living in glass houses should not throw stones. Within days, Dawson posted a 20-minute video titled “Taking Accountability,” expressing remorse for his past actions, including the use of blackface, racist comments, jokes about pedophilia, and a video that sexualized an 11-year-old Willow Smith.
“This video is born out of a desire to acknowledge my mistakes and take responsibility for everything I’ve done online that caused harm, contributed to the problem, or was not handled properly,” he said. “I should have faced consequences for these actions.” As a result, YouTube suspended his ability to monetize his three accounts.
He resumed content creation in 2021, expressing gratitude for being “cancelled” as it had a significant impact on his life.
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