Rachel Zegler’s Tone-Deaf Victory Lap on Instagram After Snow White’s Crushing Box Office Debacle

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Through the tumultuous and disordered buildup to Disney’s live-action Snow White, one thing that stands out is Rachel Zegler’s exceptional knack for adding fuel to the fire. And as the film’s disappointing box office performance fades, Rachel Zegler once again surfaces—not with humility or grace—but with a self-celebratory Instagram post proclaiming, “Number One Movie in the World! 🍎❄️

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Indeed, that’s accurate. Following the underwhelming $42.2 million domestic debut and $85.3 million global earnings of “Snow White,” Zegler shared a photo of herself emerging from her trailer in a regal pose, claiming the throne for the weekend. Remarkably, her post was devoid of comments, as even she foresaw the potential response.

This isn’t just tone-deaf. It’s theatrical delusion.

To put it simply: Despite Snow White dominating the box office this weekend, it achieved this feat during the year’s least competitive release period. It faced minimal opposition. However, the movie failed to meet expectations, lagging behind most recent Disney remakes in terms of performance, and offering a lesson on how not to debut a $250 million blockbuster.

To Zegler, despite her lack of experience in profitable films, she considers herself as being “number one in the world” – much like someone standing victorious on the remains of a multi-billion dollar enterprise, expecting admiration from everyone around.

The irony is quite noticeable. This actress, whom Disney has been safeguarding from media appearances for several months due to a series of viral PR mishaps such as criticizing the 1937 original as “outdated,” branding the prince as a “stalker,” ridiculing traditional fairytale romance, and telling Trump supporters they would “never know peace,” has managed to alienate Disney enthusiasts, families, and fairytale fans. To make her public presence known again, Disney had to resort to tightly controlled scenes overseas.

Now she’s returned, sharing pictures of herself smiling in front of a trailer door, seemingly acting as if the past events never occurred.

As a movie reviewer, I must admit that the atmosphere within Disney’s walls seems far from jubilant. After investing an astounding $250 million (not counting marketing expenses), we find ourselves in an unenviable position: one of the weakest openings for a Disney live-action remake yet. This is not a triumph, but rather a burden that’s weighing us down. The shareholders aren’t exchanging congratulatory slaps on the back; they’re crunching numbers, calculating just how deep this financial pit goes and if the damage to our cherished brand can be undone.

Now isn’t the time for celebrating triumphs; instead, it calls for thoughtful introspection, modesty, and even quietness if you will allow it.

However, Zegler’s post makes it clear that many had intuited this truth: this wasn’t essentially an homage to Snow White’s or Walt Disney’s legacy, nor was it primarily for the fans. Instead, it appeared to be a means to showcase a message, a persona, and a star who seemed more focused on gaining attention than being genuine.

Currently, despite the setback of failure, this individual is attempting to portray a first-place finish in technical terms as a cause for grand celebration. However, spectators remain unconvinced. They’ve already expressed their opinion, and it’s resoundingly clear: they’re not interested, as demonstrated by low box office returns.

And no amount of emoji-laden Instagram posts can rewrite that reality.

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2025-03-25 16:55