There’s been quite a buzz online, with Selena Gomez selling a highly recognized Disney item from one of her memorable characters at an unexpectedly low cost of $4. However, all may not be as it appears…
As a devoted admirer of the enchanting world of “Wizards of Waverly Place,” I found myself utterly bewildered upon learning about the surprisingly modest pricing of Alex Russo’s iconic magic wand from the 2007 series sensation. The very thought that this magical artifact, which catapulted Selena Gomez into the realm of superstardom, could be within the reach of a collector leaves me questioning the sanity of the market. Some fans have even suggested that such an historic piece should find its rightful place in a museum, where it can be preserved for future generations to marvel at the magic it once held on our screens.
this should’ve been in a museum, not in someone’s junk drawer for $4
— Debayo 🌱🤖 (@debayo_xx) March 18, 2025
There’s been speculation among fans about whether the wand is the genuine one used by Selena Gomez back in 2007, or if it’s a replica she currently owns. Some even wonder if it appeared in the sequel series of Wizards Beyond Waverly Place, which first aired on Disney Channel in 2024.
On her site, it’s mentioned: ‘Please keep this a secret from Alex Russo, but we’re giving away her renowned wand to one fortunate trainee witch or wizard. The magical abilities are not included in the sale.’
The images clearly indicated that during the auction, only a solitary $4 wand was being offered. However, it’s still uncertain whether this was indeed Russo’s wand or just one of many similar items.
I was WANDering what happened to it
— Joe Kerr (@thec0med1an) March 18, 2025
In a promotion she organized, Selena Gomez included the wand as part of her “12 Days of Really Rare Stuff” event. This campaign aligns with the “past, present, and future” concept from her upcoming album collaboration with Benny Blanco, titled “I Said I Loved You First“. The countdown for this giveaway led up to the album’s release on March 21st.

Gomez mentioned that they planned to share some unique, cherished moments from their past each day leading up to the release of their upcoming album, as it seemed enjoyable to them.
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2025-04-05 17:55