It’s possible you’ve come across the It’s expected that Disney’s real-life adaptation of Snow White will experience a decrease of about 53% in ticket sales during its second weekend at the cinema.
To someone without expertise, it might seem that such a large drop in box office earnings for a film isn’t necessarily catastrophic. After all, blockbusters often experience a 50% decline, don’t they? However, the reality is far more grim: when a movie starts with weak ticket sales (and even calling it ‘soft’ is being kind here…), a 53% drop isn’t merely a misstep. It’s a harbinger of doom, cloaked in bright lights.
Let’s Talk Numbers—Because Disney Hopes You Won’t
The movie titled “Snow White,” featuring Rachel Zegler and Gal Gadot, had a disappointing domestic opening of only $42.2 million – a figure significantly lower than anticipated. As per reports from Forbes and Deadline, the film is now expected to make only $20 million in its second weekend.

In simpler terms, this statement suggests that the new Disney movie is expected to earn approximately $70-$75 million within a 10-day period. Under the best forecasts, it’s unlikely for this remake to surpass $100 million in domestic box office earnings. Interestingly, it’s said that the film required a production budget of around $250–270 million.
And that’s before marketing.
That’s not underperformance. That’s box office implosion.
53% Doesn’t Look Bad—Until You Look Closer
If a movie starts with a budget of $150 million and then decreases by 53%, it’s considered a small decrease. However, if a movie begins with a budget of $42 million and experiences the same percentage drop, that’s an entirely different narrative.

As a devoted cinephile, I can’t help but shed light on an often overlooked aspect regarding Disney’s performance. The discomforting fact is that a 53% decrease in revenue, stemming from a modest foundation, carries the same proportional weight—if not more severe—than a 70% drop originating from a robust base. It’s not about the magnitude of the percentage; it’s all about where you begin your journey.
In its second weekend, The Marvels experienced an impressive 78% decline. Meanwhile, Snow White‘s fall is happening at a slower pace, much like watching a movie in slow motion.
The signs are all there:
- Weak opening.
- Soft legs.
- Cultural apathy.
- Pre-release controversy.
- No major overseas support on the horizon.

This situation appears to be a gradual collapse, surrounded by a barren season of theater performances and sustained only by the momentum of its brand. The position it currently holds isn’t a sign of power; instead, it resembles a solemn parade, marking an end.
Audiences Never Bought the “Kindness” Narrative
It’s important to remember that Snow White’s performance isn’t occurring in isolation. It comes after several months of controversy, with a significant portion of it being ignited by Rachel Zegler’s continuous attempts to portray the movie as a cultural campaign. From labeling the original prince as a “stalker,” to suggesting that Snow White will usher in a new phase of kindness and social justice, the film has shifted from being primarily entertainment to delivering a message.
And audiences noticed.

Currently, it’s understood that Variety is sharing the information that Disney grew concerned over Zegler’s online conduct. As a result, they appointed a dedicated “social media advisor” for her following her posts which read: “Fk Donald Trump” and “May Trump supporters, Trump voters, and Trump himself never know peace.
As a movie enthusiast, I must say that one controversial post seemed to create a divide among quite a few people in this nation, and rather than taking disciplinary action against Zegler, Disney opted for a more technological approach: essentially, they kept her under the watchful eye of a digital nanny.
However, it’s clear now that no handlers around the globe can salvage poor public images when they’ve spread virally online.
This Is What a $270 Million Message Film Looks Like
Snow White isn’t failing due to organized sabotage or review bombing. Instead, it’s struggling because Disney created a movie that disregarded its origins, ridiculed its audience, and was laden with divisive commentary – all while charging families $15 per ticket for what essentially amounts to a lecture.

Unfortunately, despite having a budget of approximately $250 million before accounting for marketing expenses and international distribution fees, the project is not performing well.
You can’t just dismiss such a loss with an indifferent shrug. Instead, you leave with a stained financial report and numerous uncomfortable encounters with shareholders.
Final Thought: The Cliff Isn’t Ahead—Snow White Already Fell Off It
Indeed, a 53% decrease might seem manageable for films other than the iconic “Snow White.” However, when you’re already at the base of the mountain, there’s limited space remaining for further descent.

Instead of simply struggling, it’s becoming increasingly evident that Snow White is confirming yet again that audiences prefer not to see massive corporations assuming the role of cultural guardians. What they truly desire are compelling narratives. Unfortunately, Snow White failed to meet these expectations.
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2025-03-28 17:55