After quite some wait, it seems that change might be on the horizon in the industry. As reported by a trusted source conversing with the Gothic Therapy YouTube channel, it’s rumored that Sony is canceling deals with Sweet Baby Inc., a company known for its controversial narrative consulting work.
A trusted source, who has given reliable information to Gothic Therapy’s hosts MasterofTheTDS and WritingRaven previously, asserts that these weren’t merely arbitrary cuts; instead, they were intentional, strategic terminations of projects under development which included Sweet Baby Inc. For more details, watch the full video investigation in the player below.
If accurate, this event might signify a pivotal shift in the ongoing saga referred to as GamerGate 2 – the growing opposition towards predetermined storylines, politically-driven identity aspects in game design, and mysterious advisors who manipulate popular games for political propaganda.
Here’s an example of how you could rephrase the given statement in a more conversational and easier-to-understand manner:
Important Note: You may have noticed that some articles here at That Park Place are written by WritingRaven from Gothic Therapy, but when you see them, they’re credited to Raven Redgrave.
Sweet Baby Inc’s Grip on Gaming May Be Slipping
For the past year, Sweet Baby Inc has faced growing criticism for its influence in some of the most contentious games recently produced. From “Suicide Squad: Kill the Justice League” to “Spider-Man 2”, their impact can be seen across storylines, character development, and overall mood.
In their efforts to highlight “underdog perspectives,” critics argue that they’ve actually been diluting game content – removing the thrill, grit, and uniqueness, replacing it with sanitized moral lessons and character type-checks instead. Kim Belair shared an anecdote about founding Sweet Baby Inc., expressing frustration over the option for players to select their protagonist in games like Mass Effect 2. She expressed a preference for imposing her own choices on everyone, as she felt her perspective was underrepresented.
She found it profoundly impactful when her Commander Shepherd, a customizable protagonist who happened to be a Black woman, initially encountered Jacob Taylor, another Black character in the game. However, she soon understood that this representation might not resonate with everyone else. Determined to alter this perspective…
During his 2019 speech, Belair expressed that while Mass Effect offers representation, it’s often incidental due to player choice. He pondered, “What if this intentional representation was not just a coincidence, but a deliberate design choice by the game creators?
Critics have often targeted this ‘narrative-driven, enforced diversity’ method due to the frequent poor performance, mocking, or lack of connection with audiences in games that follow it.
This approach to narrative-led, mandated diversity has drawn much criticism, as many games following this trend have consistently struggled, been ridiculed, or failed to capture the hearts of their audience.
The GamerGate 2 Movement Gains Momentum
The response initially known as GamerGate 2.0 is no longer a rehash of the initial dispute, but rather a widespread cultural resistance towards consultancy firms advocating for social causes, diversity and inclusion directives, and corporations influencing narrative creation in entertainment.
Baby Sweet Co has emerged as the symbol of that particular movement, not due to being the sole participants, but rather for being the most outspoken regarding their objectives. Consequently, gamers have also been quite outspoken in their rejection of their approach.
Currently, the recent leak suggesting involvement of Sony seems to have brought about what could be the first significant triumph for this ongoing campaign within the industry.
SBI “God of War” Project Reportedly Among the Cancellations
Based on information from an insider at Gothic Therapy, a potential project that might have been shelved could be related to the continuation of “God of War: Ragnarok.” However, the source didn’t specify whether it was DLC, a spin-off, or a full sequel starring Atreus/Loki. All they revealed was that the project had Sweet Baby Inc involved, and there were indications that Sony might have decided to stop its development.
The importance of the sequel goes beyond just being crucial for Sony, as Sweet Baby Inc has already admitted their role in Ragnarok. If the sequel is also impacted, its cancellation would be a significant setback – perhaps indicating that Sony no longer finds narrative guidance from activist firms beneficial. The input of Sweet Baby Inc in the original “God of War” led to character changes like race-swapped deities from Norse mythology and Kratos spending more time contemplating his problematic actions.
In a similar vein, SBI was involved in the development of “Spider-Man 2”, a title that emphasized social justice issues and identity politics extensively. A significant portion of this focused on themes such as cultural appropriation, teenage sexual orientation, and a mission where you controlled a Black deaf character – all within the context of a Spider-Man game.
There were also awkward phrases such as Harry Osborn boasting about having a board with various members to ensure we stayed on the correct path.
In simpler terms, sales of Spider-Man 2 were half of what the original Spider-Man game on PlayStation 4 sold.
Studios May Be Quietly Cutting the Cord
According to reports, Sony has allegedly scrapped several games that were being developed over the past few months. There’s no clear reason given for this move. However, if the rumors about Sweet Baby Inc being part of these projects are true, it strengthens the case made by the source.
This situation also prompts the query: could it be that Sony is severing connections discreetly, and if so, how many other production companies might be planning similar moves?
Despite all the public appearances at GDC and virtue-signaling speeches, the real issue remains crucial. If collaborating with SBI results in losing players and damaging franchises, studios might find that the perceived benefits of “inclusion” are no longer justifiable. Tools like Kabrutus’s “Sweet Baby Inc. Detected” have emerged, enabling players to deliberately steer clear of games associated with Belair.
A Warning Shot the Industry Can’t Ignore
Kim Belair’s recent remark at GDC that AI should serve “empathy and inclusion, not profit” has drawn laughter from many online. However, if the Sony rumor turns out to be accurate, it might be more than just a joke – it could signal the waning of Sweet Baby Inc’s unrestrained power.
There’s still hope for the company; the recent rumor might be unfounded. However, if it turns out to be true, it signals a shift in power, as more industry players are voicing their opinions. If significant production studios begin to distance themselves from consultants who focus excessively on ideology instead of storytelling, it’s a clear sign: revise your games, and the gaming community will shape your future.
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2025-04-02 20:57