Stitch Surprises Moviegoers to Promote Disney Remake (And It’s Perfect)

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In simple terms, the live-action remake of Disney’s Lilo & Stitch is soon to grace movie theaters, but Stitch isn’t waiting until its official premiere. Instead, you might catch a glimpse of this lovable blue extraterrestrial at your local cinema – quite literally! A video shared by an AMC theater (thanks to Discussing Film) reveals Stitch startling customers in the theater by emerging from a popcorn bucket. The reactions are priceless, and it’s just the sort of mischief Stitch would likely get up to if he were feeling bored. Check out the video below for a laugh!

Initially, there’s a video clip where two customers are at the counter. On the counter, a fully loaded popcorn bucket is visible beside them. Suddenly, you hear a chuckle from Stitch, followed by him emerging unexpectedly from the bucket, causing popcorn to scatter everywhere. Things become more exciting as Stitch proceeds to make noises and even move his limbs, ears, and head afterwards.

Catch Lilo & Stitch’s unexpected appearance as they leap out from a popcorn container, creating a buzz for the upcoming movie release!

On screens starting May 23.

— DiscussingFilm (@DiscussingFilm) May 3, 2025

In another segment, we observe the bucket being transferred to a new table, catching unsuspecting patrons off guard as some record the moment with their phones. As usual, the final interaction occurs at the counter with a fresh group of customers. Interestingly, it appears someone in the vicinity anticipates the surprise before the laughter ensues. The individuals next to the bucket, however, remain unaware and their reaction is, once more, priceless.

The craze for all things Stitch, one of Disney’s beloved characters, is now at its peak! As we inch closer to the film’s release, an array of new toys and collectibles are flooding the market. And once the movie is out, expect this frenzy to escalate even further! Although Stitch was previously among Disney’s most adored characters, his popularity will undeniably soar to new heights following the live-action film.

I’m sharing an innovative strategy we’ve adopted for promoting this movie, and it seems to be yielding fruitful results thus far. Instead of the conventional trailers or snippets, we’ve opted for more imaginative promotional materials that showcase Stitch’s endearing and naughty side. From his thrilling entrance at D23, where he broke through the screen in a daring escape, to the Super Bowl ad where he hilariously wreaked havoc on the field and even made off with a cart, we’ve been focusing on presenting Stitch in an entertaining and engaging manner.

As a movie enthusiast, I’ve been on a rollercoaster ride of delight, watching snippets and previews packed with laughter and tender moments. Plus, there were some hilarious parody posters featuring Stitch, who attempted to chow down on the Genie’s lamp in scenes with Beauty and the Beast and Aladdin!

The upcoming live-action reboot of Lilo & Stitch is helmed by Dean Fleischer Camp, with Chris Sanders set to play the role of Stitch, Maia Kealoha as Lilo, Sydney Agudong as Nani, Kaipo Dudoit as David, Courtney B. Vance as Cobra Bubbles, Billy Magnussen taking on Agent Pleakley, Zach Galifianakis portraying Dr. Jumba, and Tia Carrere reprising her role as Mrs. Kekoa.

The live-action Lilo & Stitch will hit theaters on May 23rd.

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2025-05-03 18:09