As a seasoned gamer and follower of the pop culture scene for decades now, I’ve seen my fair share of fan dynamics evolve over time. The recent developments in the industry, such as the use of “superfans” to gauge potential audience reactions, are quite intriguing. It seems like studios are finally acknowledging and addressing the issue of toxic fandom that has plagued franchises like Star Wars, Lord of the Rings, and Marvel for far too long.
Thanks to the internet, online fan culture has been undergoing fascinating transformations in unexpected directions. Recently, there’s been a growing concern about toxic fandom, as hostile remarks have tarnished the enjoyment of series like Star Wars, The Lord of the Rings, and the Marvel Cinematic Universe. A new report from Variety explores this trend, explaining how certain studios are now enlisting “a specialized group of superfans” to evaluate potential marketing materials for upcoming franchise projects. This strategy aims to gauge a title’s possible reception among the broader fanbase. Although specific studios or projects aren’t mentioned in the article, it hints at innovative ways the industry is addressing this issue. Additionally, some actors are reportedly being trained in “social media boot camps” before their projects launch.
The studio executive remarks, “They are quite outspoken.” They warn us, “If we go ahead with that, the audience may react negatively.” If there is still time before the film is completed, we have the ability to adjust such elements.
Will Star Wars: The Acolyte Return?
This report emerges following the social media uproar about “Star Wars: The Acolyte,” the franchise’s recent live-action series that debuted on Disney+ earlier this year. Regrettably, the show and its multi-ethnic cast and team faced racist, sexist, and other offensive comments, as well as review bombing on social media platforms. Consequently, the series was cancelled after just one season in August. Some of those involved with the production, such as lead actress Amandla Stenberg, have openly addressed this backlash through their personal social media accounts.
Speaking during the show’s broadcast, Kathleen Kennedy of Lucasfilm expressed her feelings to The New York Times: “Working within these massive franchises is both exhilarating and petrifying.” She added that series creator Leslye Headland and other women involved in Star Wars might find this aspect particularly challenging due to the predominantly male fanbase, who sometimes respond harshly or personally. Kennedy firmly believes that stories should reflect everyone, making diversity in storytelling a straightforward choice for her.
Will There Be a Captain Marvel 3?
The report also mentions the Marvel Cinematic Universe’s Captain Marvel films, specifically 2019’s Captain Marvel and the upcoming 2023 release, The Marvels. Despite facing their own backlash due to sexism, The Marvels underperformed at the box office unexpectedly last fall. Many factors were blamed for this, including the year-long SAG-AFTRA actors’ strike and marketing mistakes, but Disney CEO Bob Iger presented a completely different theory as an explanation.
During the NYT DealBook Summit 2023, Iger stated that due to COVID-19 restrictions, The Marvels was filmed without adequate oversight from executives on set.
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2024-10-05 03:39