Beginning July 28th, Target will no longer allow price matching from competitors like Walmart and Amazon for video games, toys, and other items. Instead, their employees will only match prices found on Target’s official app or website. This change is in response to customer feedback and aims to encourage more shopping within the store itself.
It’s not unusual for Target to discontinue their competitor price matching policy. At the end of the day, this perk was advantageous to some customers, but as we all know, things that are too beneficial tend to have a limited lifespan. Moreover, it could have been challenging for store employees to determine which price matches were valid. However, mentioning that the decision was made “in response to guest feedback” has sparked some negative reactions. On Reddit, many users found it hard to believe that customers were complaining about a policy that helped them buy goods at reduced prices. Frankly, including this statement in the memo seems rather ridiculous. You can find the full memo in the Tweet from @Wario64 linked below.
Target will end competitor price matching (Amazon/Walmart) on July 28 “based on guest feedback”
— Wario64 (@Wario64) July 21, 2025
Due to this shift, consumers will need to remain informed and vigilant for the best bargains, as they’ll have to rely more on particular retailers now. Fortunately, the internet simplifies this task significantly compared to past times. Although it might not be as convenient as physically comparing prices in different stores, it’s uncertain how many people actually utilized the price-matching policy regularly. Given that there may not have been widespread knowledge about this policy among casual Target customers, eliminating it without significant pushback was probably feasible.
Customers might find fewer reasons to be annoyed if Target had consistent pricing across all locations. Unfortunately, this isn’t always the case, with prices sometimes being lower in one area compared to others. This means that customers often need to compare prices not only within the store but also on the app and website before making a purchase. It often happens that an item costs more when bought in person at the store if the customer doesn’t check the app or website first.
If implementing this policy modification results in a consistent shopping experience across Target stores, it might lessen the impact. Currently, it seems customers will need to compare prices only within Target’s offerings, without the advantage of price matching from other competitors. Despite the retailer attributing the necessity to “customer feedback,” it’s likely that many people would prefer a system that benefits both customers and the company.
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2025-07-21 17:09