As a lifelong New Yorker, I must say that this week is shaping up to be one for the books! The city I love so dearly is being taken over by none other than The Penguin, and it’s nothing short of magical.
HBO Max is preparing for the debut of “The Penguin,” a spinoff from “The Batman” featuring Colin Farrell reprising his role as Oz Cobblepot, also known as The Penguin and nemesis to the Dark Knight. In the lead-up to its premiere on Thursday, September 19th, “The Penguin” has launched a global marketing campaign, starting with San Diego’s Gaslamp Quarter. As part of the Penguin Takeover, fans can expect exclusive merchandise trucks touring New York City, as well as the illumination of famous landmarks and partnerships with local businesses that will be adorned in The Penguin’s signature plum purple color.
The Penguin Takeover showcases events such as the Feast of San Gennaro, the New York Latino Film Festival Block Party, preliminary screenings at Alamo Drafthouse, and unique offerings from participating businesses – transforming Gotham into a vibrant hub. This takeover extends beyond New York’s borders, with The Penguin’s famous Iceberg Lounge and other experiences being offered in select cities around the globe.
The specifics about The Penguin New York City Takeover (a joint project with MATTE Projects) are outlined below:
On the 9th and 10th of September (Monday and Tuesday), The Penguin along with his team will position their “Gotham Goods” merchandise trucks in six different spots around Manhattan. To gain access to special “Penguin-themed” items, enthusiasts should follow @TheBatman on social media for instructions on obtaining their loot. Here are the locations of the “Gotham Goods” trucks, with daily supplies being offered from 2:00 p.m. to 9:00 p.m., and availability on a first-come, first-served basis:
Monday, September 9:
- Location 1: 26th St. between Madison Ave and 5th Ave.
Hours: 2:00 p.m. – 4:00 p.m. - Location 2: 11 E Houston St. between Broadway and Crosby.
Hours: 4:30 p.m. – 6:30 p.m. - Location 3: West Broadway between Leonard and Franklin St.
Hours: 7:00 p.m. – 9:00 p.m.
Tuesday, September 10:
- Location 4: 100 Gansevoort St.
Hours: 2:00 p.m. – 4:00 p.m. - Location 5: 6th Ave between Spring St and Broome St.
Hours: 4:30 p.m. – 6:30 p.m. - Location 6: Canal Street between Broadway and Mercer.
Hours: 7:00 p.m. – 9:00 p.m.
During the period spanning from September 12th (Thursday) to September 22nd (Sunday), The Penguin’s booth can be found at the Feast of San Gennaro, located at 195 Grand Street, New York, NY 10013. Here you will find unique “Penguin-themed” merchandise and street food inspired by Gotham City. The Penguin’s signature purple Maserati will be showcased nearby the booth, and during the festival, The Penguin will even take control over the San Gennaro Ferris wheel!
Max is expanding The Penguin’s global influence after the Iceberg Lounge’s triumph in San Diego. The Iceberg Lounge, a famous landmark, will be introduced to chosen spots in France, Spain, The Netherlands, and Thailand, as well as various local campaigns in the APAC, EMEA, and LATAM regions. Additionally, fans could potentially see The Penguin’s distinctive purple Maserati cruising through the streets of Sao Paulo, Paris, and other prominent cities.
Max is collaborating with Alamo Drafthouse for preliminary showings of the initial episode across eight locations nationwide, starting on Thursday, September 12. Furthermore, on Wednesday, September 18, Alamo Drafthouse Cinema Lower Manhattan (located at 28 Liberty St, Suite SC301, New York, NY 10005) will arrange a special screening of the first episode along with an interactive Q&A session featuring Craig Zobel (director for episodes 1-3 and executive producer), Lauren LeFranc (showrunner and executive producer), and Dylan Clark (executive producer).
During the period from September 13th to September 20th, Max will be collaborating with some local businesses to introduce exclusive menu options, unique merchandise, and late-night deals that can be bought. Here are the partners, their takeover dates, and locations for your convenience:
Emillio’s Ballato
- Location: 55 E Houston St, New York, NY 10012
- Dates: Friday, September 13 – Saturday, September 14
- Hours: Friday-Saturday: 12:00 – 4:00 p.m. | 5:00 – 11:30 p.m.
Scarr’s Pizza
- Location: 35 Orchard St, New York, NY 10002
- Dates: Sunday, September 15 – Monday, September 16
- Hours: 12:00 p.m. – 12:00 a.m.
The Ocky Way Bodega
- Location: 603 Clinton St, Brooklyn, NY 11231
- Dates: Tuesday, September 17 – Wednesday, September 18
- Hours: Open 24 hours
Casa Magazines
- Location: 22 8th Avenue, New York, NY 10014
- Dates: Thursday, September 19 – Friday, September 20
- Hours: 8:00 a.m. – 10:00 p.m.
For a week starting from September 16 (Monday) through September 22 (Sunday), The Penguin will partner with MAP360 Collective to transform some renowned New York City locations branded as Gotham, such as Gotham Burger Social Club, Gotham West Market, Gotham City Barbershop, and Gotham Wine & Liquors. These outlets will be remodeled to showcase the realm of Oz. During this period, Gotham Burger and Gotham Market will offer exclusive menu items from THE PENGUIN at reduced prices, along with other attractions.
On Tuesday, September 17, Max, along with NYC Tourism, plans to illuminate several well-known New York City buildings, such as the Empire State Building, Javits Center, One Bryant Park, One World Trade Center, and Pier 17, in The Penguin’s distinctive plum purple color. This is intended to signal the start of his rule.
The Penguin” is rightfully identified as a “Made in NY” production, a distinction earned when more than three-quarters of its production occurs within New York City. The Mayor’s Office of Media and Entertainment (MOME), responsible for granting filming rights on public property in New York City, issued over 115 permits for the making of “The Penguin“. These permissions allowed the series to feature the city’s famous landmarks, effectively turning its streets into a post-apocalyptic version of Gotham. By filming in New York City, “The Penguin” contributes significantly to the city’s multi-billion dollar media industry and provides employment opportunities for hundreds of thousands of New Yorkers.
Max and T Brand Studio, a content studio within The New York Times Advertising, collaborated to produce a unique edition of “Gotham Gazette” that will encapsulate regular newspaper issues on Thursday, September 19 – the series premiere day. This special issue is set for delivery alongside The New York Times newspapers to its print subscribers. Additionally, select locations have been chosen where hawkers will distribute these issues:
Grand Central Station
Time: 7:00 a.m. – 12:00 p.m.
Times Square
Time: 7:15 a.m. – 12:15 p.m.?
Penn Station
Time: 7:30 a.m. – 12:30 p.m.?
Time: 8:00 a.m. – 1:00 p.m.?
San Gennaro Festival
Time: 4:00 p.m. – 10:00 p.m.
On Sunday, September 22nd, Max and Pa’lante! will be hosting the grand finale of the New York Latino Film Festival Block Party at Dyckman Plaza (located at 238-224 Dyckman St, New York, NY 10034). The celebration takes place from 2:00 p.m. to 10:00 p.m., marking the end of Latino Heritage Month. At this event, attendees can enjoy Penguin-themed cocktails, special menu items, and unique experiences. There will also be a special screening of THE PENGUIN’s first episode, live music performances, and limited-edition merchandise for purchase. This public event requires an RSVP to enter. Those interested can RSVP by clicking HERE.
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2024-09-09 17:40