Following only three weeks since its debut, “Captain America: Brave New World” has reigned supreme at the domestic box office for three consecutive weekends. However, it appears to be slipping from people’s recollections. The response to this film was quite divided, not stirring the passionate discussions and debates that films like the original Batman & Robin or Catwoman did. Instead, Brave New World received a rather indifferent reaction from audiences and, fittingly, has since lost its appeal after failing to provoke much interest among cinema-goers.
Despite the challenging journey of producing “Brave New World”, it’s likely to be remembered as one of the most tumultuous creative processes in Marvel Studios history, even when compared to post-2019 MCU movies. The production difficulties experienced by this feature seem almost idyllic in comparison to the turmoil that “Brave New World” encountered. The fact that its title was changed from “Captain America: New World Order” to “Brave New World” is a clear illustration of all the hardship endured during its creation. One might wonder, exactly how did this transformation occur?
Where Did the New World Order Name Come From?
In July 2022, during Marvel Studios’ regular Hall H panel at San Diego Comic-Con, they officially revealed that “Captain America: New World Order” would be released on the traditional first weekend of May in 2023. This film was set to take over the slot Marvel had long held, hinting at the growing interconnectedness between the Marvel Cinematic Universe (MCU) movies and TV shows. The title was a reuse from the debut episodes of “The Falcon and the Winter Soldier.
Straight away, a debate ignited about the movie’s title due to the historical association of “New World Order” with anti-Semitic and racist conspiracy theories, particularly in the late 2010s and early 2020s. This wasn’t the desired imagery Marvel intended for marketing their new Captain America film, which aimed to captivate audiences and boost toy sales among children. However, since “New World Order” was also used in the title of Falcon and the Winter Soldier, it appeared that Marvel might not be open to altering the fourth Captain America movie’s name.
Generally speaking, when Marvel Studios reveals the title for one of their films, they tend to stick with that name throughout production. In the entire span of the Marvel Cinematic Universe, there are no instances where announced MCU movies have altered their titles during production, except for “Avengers: Infinity War Part I & II” which eventually became just “Infinity War” and “Endgame”. Titles like “Thor: Ragnarok”, “Doctor Strange in the Multiverse of Madness”, and “Thor: The Dark World” have consistently remained the same, even when directors leave projects or creative visions for individual films drastically change. However, it was unexpected when “New World Order” was dropped in June 2023 and replaced with “Brave New World”.
Why the Brave New World Name Change?
It’s questionable whether changing the title of “Captain America: Brave New World” for the movie had any direct impact on Aldous Huxley’s “Brave New World”, as the term only appears in the film through voice-over narration. Instead, it seems that altering the Captain America name was a strategic move by Marvel Studios and Disney to avoid additional controversy. Despite numerous criticisms about Ruth Bat-Seraph in “Brave New World” and her role in the final film, it’s evident that Marvel Studios didn’t heed all pre-release criticism regarding this feature.
It appears that the title change for “Captain America: Brave New World” was made to create a more optimistic first impression, as the original title carried a foreboding atmosphere. Moreover, this title alteration symbolizes the challenges reportedly faced during the production of “Brave New World.” Indeed, it’s no surprise that Marvel Studios executives had trouble deciding on a name for this film, given the project’s history of indecision and uncertainty. The movie, titled “Brave New World,” underwent numerous reshoots which reportedly affected various aspects, including the Red Hulk’s fate, the inclusion of the Serpent Society, Samuel Sterns/The Leader’s appearance, and many other details.
The creative disagreements were so intense that the release of “Brave New World” was delayed by nine months from its initial May 2024 date to a February 2025 launch. This final Disney movie, which former CEO Bob Chapek oversaw and set the principal cast members for, was filled with chaos from start to finish. It’s no surprise that “Captain America: Brave New World” also encountered difficulties, as its title transition from “New World Order” to “Brave New World” hinted at the troubles ahead. The final product, unfortunately, lacked personality so much that audiences have shown little interest in it.
Captain America: Brave New World is now playing in theaters.
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2025-03-09 05:10