Tokyo Game Show 2025 main visual unveiled

The Computer Entertainment Suppliers’ Association recently revealed the primary artwork for Tokyo Game Show 2025, designed by artist Zashikawarashi. The overarching motif of this year’s event is “an unending playground that never runs out of games to play.

Furthermore, The Computer Entertainment Supplier’s Association unveiled a preview video with the primary artwork, as well as sharing extra details such as the revamp of the Tokyo Game Show branding, a novel photography location, and a promotional giveaway.

Tokyo Game Show 2025 will run from September 25 to 28 at Makuhari Messe in Chiba, Japan.

Get the details below.

■ Tokyo Game Show 2025 Teaser Video Released

2021’s primary visual design is a creation of Zashiki Warashi, an acclaimed illustrator known for his intricate and distinct perspective. A sneak peek video, together with freshly crafted characters, was unveiled today on the official Tokyo Game Show YouTube channel to fuel excitement for Tokyo Game Show 2025.

Comment from Zashikawarashi

I’m thrilled to share that I’ll be showcasing my artwork at the Tokyo Game Show!

As someone who’s spent my formative years immersed in the world of video games, I feel incredibly privileged to contribute to this endeavor.

Inspired by the idea that ‘there’s never enough time to play in a boundless playground,’ we poured all our passion and creativity into this delightful endeavor.

“This is my first effort in the form of a teaser illustration.

I’ve come up with a piece that stirs feelings of eagerness and thrill in the audience, despite providing minimal details.

“I hope you will look forward to the main visual to be released in the future.

“I am now sincerely looking forward to the Tokyo Game Show.”

Profile

Born in Fukuoka, Japan in 1987.

In addition to primarily creating commercial illustrations, Zashikawarash frequently showcases their unique, original artwork through regular exhibitions.

Zashikawarash recently released two books filled with artwork, titled “COLOR PALETTE” and “DANDELION”, which were published by Geijutsu Shinbunsha.

■ Renewal of the Tokyo Game Show Logo! New Design Unveiled for the First Time

Beginning with the Tokyo Game Show 2025, the event’s logo has undergone a makeover. This modern design represents a fresh chapter in the history of Tokyo Game Show, a time that brings together innovative gaming adventures and cutting-edge entertainment.

■ Monuments Appeared at the Tokyo Game Show Site!

A big landmark bearing the fresh emblem is expected to emerge close to where the Tokyo Game Show takes place. Starting from the initial day of the event, it will serve as an ideal backdrop for visitors to snap souvenir photos. Don’t forget to snap a unique shot with the logo, which will soon become the recognizable symbol of the Tokyo Game Show.

■ Teaser Video Release Commemorative Gift Campaign!

To celebrate the launch of our teaser video, we’ve teamed up with our media partners from Tokyo Game Show to run a special campaign! During this campaign, exclusive items, designed in collaboration with a unique visual created just for this occasion, will be given away as prizes! Keep an eye on each media article or social media platform for details on how to enter and the rules of participation.

At our Tokyo Game Show X (previously known as Twitter) official account, we’ll be hosting a share-and-repost competition. Don’t let this opportunity pass you by – exclusive prizes can only be found at the Tokyo Game Show!

Tokyo Game Show Official X Account Teaser Video Release Commemoration Present Campaign

Campaign Period: Thursday, May 15, 2025 through Saturday, May 31, 2025
Number of Winners: 10 people
How to Apply:
- Step 1: Follow the official Tokyo Game Show X account.
- Step 2: Quote and repost campaign posts sent out from the official Tokyo Game Show X account.
- Step 3: Winners will be notified by X direct message to the account that submitted the entry. Winners will be confirmed by registering their prize delivery address information at the URL provided in the direct message.

Please note that you are not eligible to apply if any of the following apply:

If you are not following the Tokyo Game Show official X account or if you have unfollowed the account.
If you have not reposted the designated post Prize: Limited edition T-shirt.

Tokyo Game Show Media Partner Present Campaign

Campaign Media: Tokyo Game Show media partners
Campaign Period: May 15, 2025 (Thursday) and thereafter
Number of Winners: Varies with each medium
How to Apply: Please refer to the relevant articles in the media of each media partner.
Prizes: Limited mobile accessory case, limited mouse pad, limited neck strap

(For clarification, the displayed goods serve as examples; real prizes might vary.)

■ Exhibitor Applications for Tokyo Game Show 2025, Deadline Approaching! (Friday, May 30)

The application deadline for participating in the Tokyo Game Show 2025 is quickly approaching on May 30th. This year, we’re making changes to the exhibition hall layout and dispersing large booths to accommodate more companies. The event will draw not only game enthusiasts and professionals, but also journalists and influencers from around the world, providing an excellent platform for exhibitors to present their products on a global scale. For further details, check out the official Tokyo Game Show 2025 website and exhibit guide. You can find exhibit information here.

■ Applications for Advertisements and Sponsorships Are Also Gradually Approaching the Deadline

At TGS2025, you’ll find multiple marketing and partnership opportunities accompanying the event. Keep in mind that each application deadline varies, so make sure to review the provided materials for details.

Information on “Special Sponsorship” (application deadline: May 30, 2025)
Information on “Official Programs” (first deadline for application: May 30, 2025)
Information on “Event Stage” ((first deadline for application: May 30, 2025)
Information on “Creator Lounge Sponsorship” (close date of application: May 30, 2025)
Information on “Family Game Park Exhibit” (application deadline: May 30, 2025)
Information on “Family Game Park Sponsorship” (application deadline: May 30, 2025)
Information on “Food Court Sponsorship” (application deadline: June 20, 2025)
Information on “Cosplay Area Sponsorship” (application deadline: June 20, 2025)
Information on “Guide Map Ads” (application deadline: June 20, 2025)
Information on “Online Advertisement on the Website for Inviting Visitors” (application deadline: June 6, 2025)
Information on various advertising and sponsorship opportunities (application deadline: June 6, 2025)
Information on “Tokyo Game Show Forum Sponsorship Session” (application deadline: June 20, 2025)
Free booklet for Business Day visitors “Tokyo Game Show NOW! 2025 for Business” Advertisement Submission Information (application deadline: July 25, 2025)

2025-05-15 07:47

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