Ubisoft Reckons Microtransactions Make Games ‘More Fun’

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Ubisoft proposes that the microtransactions found in their premium games, such as Assassin’s Creed and Far Cry, enhance the gaming experience and make these games more enjoyable for the players.

In a financial statement from the French publishing company, they assert that Ubisoft’s golden principle, when developing full-priced games, is to ensure players can fully experience the game without needing to spend additional money.

Instead, in what they refer to as a “monetization offer”, Ubisoft aims to enhance the player’s enjoyment by offering customizable avatars and quicker progress, although these features are entirely optional. Here is the original quote for further reference:

“However, in what it’s calling a ‘monetization offer’, Ubisoft will make ‘the player experience more fun by allowing them to personalize their avatars or progress more quickly,’ however this is always optional.

At Ubisoft, when creating top-tier games, our primary guideline is ensuring players can fully enjoy the game without needing additional spending. The monetization we provide within these premium games enhances the player’s experience by offering customization options for their avatars or speeding up progress, but these elements are always optional and never required.

The quote indicates that Ubisoft’s strategy towards microtransactions in recent times is accurately depicted by the fact that their major games provide extensive experiences, supplemented by optional purchases. Although these additional purchases may disrupt the game’s immersive environment, titles like Assassin’s Creed sometimes offer mystical mounts for purchase and weapons with enhanced effects as bonuses. However, when it comes to actual new game content, it has either been provided free of charge or released as a paid expansion.

Pre-ordering the game grants you access to the first Assassin’s Creed Shadows expansion pack named “Claws of Awaji”. This additional content promises approximately 10 hours of fresh gameplay and an unexplored area on the map to delve into.

Although Ubisoft’s explanation on their use of microtransactions generally holds truth, it may not be wise to portray these transactions as enhancing the gameplay experience in official public documents.

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2025-07-21 15:06