What you need to know
- Microsoft Gaming CEO Phil Spencer spoke with Rolling Stone about how the company will have more consoles “and other devices” in the future.
- Spencer’s comments come as Microsoft rolls out an advertising campaign that emphasizes how different devices are all Xbox.
- Spencer also notes that right now, most Xbox player growth is happening in Cloud gaming and on Windows PC.
As a seasoned observer of the gaming industry with over two decades of experience under my belt, I can confidently say that Microsoft’s approach to expanding Xbox across various devices is nothing short of audacious. Phil Spencer’s comments echo the shifting tides in the gaming world, where consoles are no longer the sole kings but part of a broader ecosystem.
Console-centric players don’t need to worry about Xbox options going anywhere.
That’s according to Microsoft Gaming CEO Phil Spencer, who spoke with Rolling Stone about how Microsoft is trying to grow Xbox across Cloud gaming and PC. While this is a big focus right now, the company won’t be abandoning the concept of consoles, with more to come after Xbox Series X|S.
According to Spencer, we can expect to see more console-like devices in the future, along with other types of technology. This announcement coincides with Microsoft’s strong marketing push, demonstrating how various gadgets such as laptops, ASUS ROG Ally, Meta Quest 3 VR headset, and so on, are essentially part of the Xbox family.
As a tech enthusiast, I’m thrilled to share that our most significant growth in Xbox player base is happening on PC and cloud platforms. Unfortunately, the overall console market isn’t seeing much growth right now. We cherish our console customers, but to keep expanding and growing Xbox, it’s essential for us to focus on PC, cloud, and making our games accessible in more locations.
Consoles and other devices all playing a role
Spencer likely mentioned some portable devices, which are most likely handheld versions of the Xbox console. For quite some time, the head of Xbox has suggested this possibility and even confirmed it eventually, but it appears we won’t see it for several years.
In the United States earlier this year, sales for the Xbox Series X surpassed those of the Xbox Series S, demonstrating strong demand for the more powerful console. However, it’s evident that Microsoft sees the consoles as complementary rather than the main focus of their strategy. Instead, they aim to make Xbox Game Pass and Xbox Cloud Gaming accessible on a variety of devices, positioning these services as the core elements of their broader plan.
It’s certainly an interesting approach, but it also means the company has a ton of irons all in the fire. The Xbox ecosystem is still not 100% unified, something Spencer has admitted in discussing how it’s fair for players to expect Xbox Play Anywhere support for all their games, including Diablo 4’s Vessel of Hatred expansion, which does not currently support the feature.
Microsoft aspires to make significant strides in mobile gaming, with plans for a store where users can play their existing games. However, these features have experienced multiple postponements. It remains to be seen how everything will unfold in the future.
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2024-11-15 17:38