As a music enthusiast with a soft spot for nostalgia and the magic of Christmas, I must say that this year’s John Lewis Christmas advert has truly hit the right notes! The choice of “Sonnet” by The Verve is simply brilliant, especially since it’s been re-recorded by none other than Richard Ashcroft himself.
It’s officially Christmas now the John Lewis Christmas advert 2024 is out!
The store has revealed its 2024 marketing initiative, centered around two siblings. One sister is on a quest to find the ideal present, embarking on a temporal expedition in an attempt to decipher what her fellow sister would treasure most.
In a heartfelt commercial designed by Saatchi & Saatchi, viewers embark on an emotional odyssey that begins within a store, and then travels back to significant moments as Sally searches for a thoughtful present.
Yearly, the advertisement features a cover tune; however, this year’s presentation deviates slightly, as it showcases a well-known track sung by its original artist.
Additionally, John Lewis has announced a contest inviting enthusiasts to perform their rendition of the tune, offering fantastic rewards.
Last year, an original song called Festa was performed by Andrea Bocelli.
A variety of artists such as Ellie Goulding, Lily Allen, Tom Odell, and Elbow, along with others, are set to appear in the much-awaited commercial.
So, what is the song for 2024? And who sings it? Read on for all the details.
What is the John Lewis Christmas advert 2024 song?
The song for the John Lewis Christmas advert 2024 is Sonnet by The Verve.
Originally, the potent tune was debuted by an independent band back in 1998; however, the rendition heard in the John Lewis commercial is a new recording performed by the lead singer of The Verve, Richard Ashcroft.
The new version can be heard on Ashcroft’s album, Acoustic Hymns Vol 1, released in 2021.
Musically speaking, this track would be ideal for the John Lewis Christmas Advert 2024, as its lyrics evoke a sense of reminiscing about past times with an old companion.
The tune begins with these lyrics: “Me and my companion / Sifting through her chest of recollections, tinted red / Probably worn out by time / Yet, love appears to persist within her bloodstream, don’t you agree? / Indeed, love is there if you seek it.
Who sings the John Lewis Christmas advert 2024 song?
Richard Ashcroft performs the song on the John Lewis Christmas advert 2024.
The Verve frontman re-made his song for a recent acoustic album.
What is the John Lewis #MySonnet competition?
Apart from 2023, John Lewis usually reinterprets a well-known holiday tune in their annual Christmas advertisement, frequently creating a fresh rendition of the track.
However, this year, the retailer is empowering the audience to create their own sonnets through a campaign called #MySonnet on TikTok.
15th November marks the beginning of the competition where we invite artists to share their entries using the hashtag #MySonnet.
The selected contestant, determined by Ashcroft and an array of impartial judges, will be granted the opportunity to record their rendition of Sonnet in a high-end recording studio with a renowned producer (the resulting single will be distributed for sale, with all profits donated to Building Happier Futures charity). Additionally, they’ll enjoy a £3,000 shopping extravaganza at John Lewis and tickets to witness Richard Ashcroft perform live in the year 2025.
It’s particularly thrilling that the victorious rendition of Sonnet is set to be featured in a unique edition of the John Lewis Christmas commercial on Christmas itself!
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2024-11-14 04:03