An increasing number of game developers have been adopting generative AI models in their projects, a trend that has seen significant growth within the past year.
This tale isn’t directly related to PlayStation at this moment, but it’s highly likely that it will spark intense discussions among enthusiasts soon.
An intriguing recent study conducted by Totally Human found that in the past year, there’s been an astounding 800% increase in the quantity of games incorporating generative AI on the PC gaming platform, Steam.
As a gamer, I’ve noticed an astounding rise in the number of games using AI. From roughly 1,000 titles revealing their AI usage back in 2024, it skyrocketed to nearly 8,000 releases in 2025! That’s a staggering 7% of Steam’s entire library. What’s even more concerning is that these numbers seem to be on an upward trend as the technology gets more polished and user-friendly.
It’s important to mention that many of these games are likely to be low-budget indie projects, some of which may not meet the quality standards we’d expect, as there seems to be an increasing number of such titles appearing on the PlayStation Store.
Essentially, it’s clear that integrating AI into game development is increasingly becoming the norm, as demonstrated by the recent controversy over The Alters, which incorporated elements of generative AI technology.
11 Bit Studios acknowledged that some text in their game was automatically generated by an AI and wasn’t intended to be part of the final product. This raises the question: At what point should we start scrutinizing every game we play, wondering if certain aspects might have been artificially produced?
It seems we might delve into that subject at a later time, but for now, let’s focus on the fact that approximately 60% of these Steam games, which do reveal their usage of AI, incorporate generative AI technology to create visual elements. This includes various visual components like characters, environments, and other items you can observe within the game.
As a game developer, I’m responsible for creating the gameplay, audio, text, marketing materials, and the code that brings it all together. This includes AI-generated artwork that’s becoming more prevalent on the PlayStation Store, and ensuring every aspect of my game appeals to players on the PS platform.
Due to the frequent layoffs happening in the industry, it’s challenging not to worry about the future direction of gaming. Since AI technology is gaining popularity among smaller studios, it won’t be long before large publishers seriously consider the cost-saving advantages offered by such AI platforms.
How do you feel about everything that’s happening? Is this the beginning of an AI-dominated gaming era with a grim outlook, or should we take action more quickly than later on? Go ahead and express your thoughts in the comment section below, if you wish.
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2025-07-17 18:06