As a lifelong wrestling fan who has witnessed the highs and lows of the sport, I must say that Bryan Danielson’s journey is nothing short of inspiring. His victory at AEW ALL IN: London brought back fond memories of his triumph at WrestleMania 30, a moment that still gives me goosebumps.
Bryan Danielson’s victory at AEW ALL IN: London for the AEW World Championship brought a sense of deja vu to wrestling fans. The American Dragon bested Swerve Strickland using the LeBell Lock, echoing a defining moment in his career when he won the WWE World Heavyweight Championship at WrestleMania 30 ten years earlier inside the Mercedes-Benz Superdome. Fans have been cheering “Yes!” for Danielson’s matches throughout his AEW tenure, but it was only recently that he began to embrace his famous WWE catchphrase again.
Previously, Danielson expressed his intention to honor WWE’s copyrighted material during his time with AEW and avoid using the famous “Yes!” chants. However, when the rights to the phrase “Yes Yes Yes” were made available in July, Danielson decided to apply for the trademark himself, suggesting a potential change in his approach.
WWE Reclaims Bryan Danielson’s “Yes!” Trademark
“Yes Yes Yes” has a new home, again.
On September 30th, WWE applied for the trademark of “Yes Yes Yes,” ten days following Bryan Danielson’s decision to relinquish the trademark himself. The specific reasons behind Danielson’s decision to let go of the trademark are unclear, but it is noteworthy that he received a “legal notice” from WWE shortly after securing it. Danielson later mentioned that this “legal notice” was not necessarily an order for him to stop using it.
Danielson stated that his manager had texted him saying, “Hey, this item is up for grabs. Would you be interested?” To which he responded, “What’s the price tag?” It turned out to be an affordable amount. So, he agreed and said, “Alright, sure.
For the two months Danielson held the trademark, he didn’t produce any merchandise related to “Yes!”, nor anything that could be bought. As he explained in September, the reason for obtaining the trademark was so he could lead “Yes!” chants on AEW programming without feeling like he was infringing upon his former employer’s “intellectual property.
WWE’s full trademark filing can be read below…
Items made for covering the body, such as tops, shirts, jackets, sweatshirts, hoodies, coats, pants, shorts, undergarments (underwear), dresses, pajamas, intimate apparel (lingerie), neckties, scarves, gloves, swimsuits; costumes for Halloween and masquerades; footwear like shoes, sneakers, slippers, flip-flops, boots; headgear such as hats and caps, wristbands, bandanas, and championship belt accessories.
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2024-10-01 17:10