As a long-time X-Men fan, I’m thrilled to see Marvel Comics taking innovative approaches to storytelling and reader engagement with the relaunch of their X-Men titles. The inclusion of bonus scenes accessible only through QR codes is a modern take on the classic “Things To Come” pages from the ’90s, adding an element of surprise and excitement for readers who seek out these hidden gems.
In simpler terms, Jed MacKay and Ryan Stegman’s X-Men #1 initiated the X-Men’s From the Ashes era with a fresh X-Men squad and mysterious new villains called 3K. These enemies were not unveiled within the comic itself but in a Marvel post-credits scene that resembled a comic book format. In Alaska, Cyclops, Psylocke, Kid Omega, Temper, Magik, and Juggernaut clashed with a team of mutants created by Orchis. As a surprise addition, readers were directed to a bonus scene through a scannable QR code located in the comic, which could be accessed online on the Marvel website.
The trend persists in the newly released X-Men comics from Marvel, including “Phoenix” #1 and this week’s “NYX” #1. These issues introduce significant characters and storylines through exclusive online bonus content that can only be accessed using external QR codes.
Tom Brevoort, Marvel Comics’ VP Executive Editor, shared on Substack that the bonus page in X-Men #1 was an additional one from the start, not a replacement for any content. This extra page allowed Marvel to keep its contents hidden until release, preventing potential spoilers. In most new X-Men launches, they are using similar approaches.
The editor described them as small, additional perks, akin to the “Things To Come” page found in the initial issue of the Claremont/Lee X-Men series during the 1990s. This single page served as a sneak peek into future storylines.
In his following Substack article, Brevoort restated Marvel’s approach to avoiding spoilers and explained that the extra scenes would be added to the ultimate compilation of this event.
In today’s world where spoilers abound early, I’m thrilled that this method lets us keep certain storylines hidden until the comic officially hits the shelves. Consequently, you’ll notice this pattern recurring in many X-Men launches from this time period. However, we’ll add those pages to the future compilations for readers who don’t possess a smartphone.
In September, we have new beginnings for two beloved titles: Wolverine #1, helmed by the fresh creative team of Saladin Ahmed and Martin Coccolo, and Dazzler #1, brought to life by Jason Loo and Rafael Loureiro. Additionally, as previously announced, October will see the launch of Storm #1 from Murewa Ayodele and Lucas Werneck, Sentinels #1 by Alex Paknadel and Justin Mason, and the intriguing Mystique #1, penned and illustrated by Declan Shalvey.
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2024-07-24 23:40