Craig Duncan, head of Xbox Game Studios, commends the shift towards releasing games on multiple platforms beyond only PC and Xbox. During a recent episode of the official Xbox podcast, Duncan emphasized that this strategy benefits not only gamers but also game creators.
Duncan considered the action beneficial for their studios, as it broadens the potential reach of their games beyond what it would be if limited to Xbox platforms alone.
Duncan agreed that the shift to multiplatform releases benefits gamers and Xbox Game Studios. He believes their talented studios create exceptional games, and by releasing them on multiple platforms, they can maximize the potential audience for these outstanding productions.
Regardless of wearing my ‘Sea of Thieves’ studio hat, checking if these games could be accessible across various platforms and breaking down barriers so players from different regions could unite. Then we revealed Forza Horizon 5, one of Xbox’s largest games… I believe it’s beneficial for gamers to broaden our game’s reach.
“I love that we can give that opportunity [for studios],” said Duncan.
Microsoft’s head honcho, Phil Spencer, has mentioned before that this strategic move has been quite beneficial for their corporation. In a recent interview, he elaborated that instead of attempting to lure PlayStation gamers towards Xbox, the company is now primarily concerned with boosting overall revenue through its multi-platform releases.
Spencer stated, “What I was initially going to say during my court appearance might have been different, but let me clarify: I’d be thrilled if all the money from every game we release could go straight to us. Of course, it’s clear that we earn more on our own platform. That’s one of the reasons why investing in our own platform is crucial. However, there are individuals who prefer certain platforms like PlayStation, Nintendo, or they simply enjoy their controllers better, or the games available on those systems.
Spencer further discussed the fact that around 70% of the revenue generated from Xbox games sold on PlayStation was being allocated towards creating additional titles. This is a common 70-30 split for console game sales, meaning that the platform owner receives 30%, while the remaining 70% is given to publishers and developers.
Instead of expressing doubts about the feasibility of establishing our business in certain regions or markets, let’s focus on expanding our reach and making our games available to more players. The revenue we generate from these platforms is beneficial for creating diverse and impressive game portfolios, as demonstrated during Dev Direct, and I look forward to showcasing this further throughout the year.
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2025-02-26 17:11