13,000+ Institutions Secretly Fanboy Over Bitcoin Thanks to This One Company

In a move that might confuse your average toaster, Strategy co-founder Michael Saylor dropped a hint so subtle it could only be heard in the ears of Bitcoin aficionados: the company is gearing up to buy more Bitcoin (BTC). Apparently, over 13,000 institutions are now directly tangled in Strategy’s digital spiderweb.

On April 14, Strategy casually scooped up 3,459 BTC, which was approximately $285 million at that moment—think of it as a grocery run but for digital gold. This brought their grand total to an eye-watering 531,644 BTC, valued at over $44.9 billion. Enough to make even intergalactic hitchhikers wonder if Earth’s been secretly mining cryptocurrency.

Every Sunday, like clockwork or perhaps an alien ritual, Saylor posts a BTC chart—this time hinting “buy now” with the subtlety of a Vogon poetry reading. On April 20, he shared a breakdown of who’s riding the Strategy Bitcoin rollercoaster:

“Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts hold MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.”

Basically, if you own a pension fund, an ETF, or even an insurance policy, congratulations: you’re probably in the Bitcoin fan club whether you knew it or not. Strategy’s popularity surge is like a cosmic siphon, draining capital from the traditional financial universe and funnelling it into Bitcoin’s digital black hole. This, as usual, nudges the price of the scarce digital stuff upwards—because scarcity is still apparently cool in 2025.

Bitcoin chart, or a fancy digital constellation, take your pick

Michael Saylor’s Stock Market-to-Bitcoin Teleporter

Strategy doesn’t just hoard Bitcoin like a dragon hoards gold; it also conjures corporate debt and equity out of thin air (or rather, traditional financial markets) to keep buying more BTC. This gives investors an indirect ticket to the Bitcoin express, funded by the cash flowing from very grown-up places you might call “old money.”

In a plot twist worthy of a Douglas Adams subplot, Strategy was inducted into the Nasdaq 100 in December 2024—basically the VIP lounge for the 100 biggest companies on the Nasdaq dance floor. This upgrade means passive investors holding tech-heavy portfolios suddenly find themselves tied to Bitcoin’s digital rocket ship, quite possibly without realizing it.

Nasdaq 100: Where money meets mystery

Bitcoin analyst Julian Fahrer, somewhere between genius and caffeine overdose, noted in February 2025 that a dozen US states are also getting in on the Strategy party, from California to Utah—because distributed exposure is the 21st-century equivalent of spreading peanut butter on toast.

Bloomberg’s ETF guru Eric Balchunas chimed in, mentioning that Bitcoin ETFs and institutional inflows (like those from Strategy) have been the digital asset’s bouncers, preventing short-term speculators from turning BTC into a rollercoaster ride designed by sadists. Thanks to these steady hands, approximately $2.4 billion has flowed into Bitcoin ETFs this year, softening the blow and keeping the digital dream alive.

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2025-04-20 23:55