Sydney Sweeney’s Brother Makes “Good Jeans” Joke After Backlash

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Sydney Sweeney’s family isn’t feeling blue.

Actually, Trent Sweeney, her brother, picked up on the idea presented in the latest American Eagle advertisement featuring “my jeans” and enthusiastically expanded upon it, which had initially faced criticism.

Trent, currently serving in the U.S. Air Force, marked his latest promotion to Staff Sergeant within the 48th Munitions Squadron by posting a picture of his certificate on his Instagram Story on August 6th, accompanied by the caption, “Promotion feels great!

And to drive home the lightheartedness of the quip, he added the glasses and mustache emoji.

Although Trent seems unbothered by the controversy, the ad campaign, featuring Sydney’s tagline about her “great jeans,” provoked immediate criticism on social media. Some users accused American Eagle of endorsing eugenics with the word play between “jeans” and “genes.

In a campaign video, the actress from Euphoria stated that characteristics such as hair color, personality, and eye color are often inherited from parents to their offspring via genes. Translating this to everyday speech, she simply said, “Just like my genes influence my traits, my jeans are also blue.

Instead of directly engaging in the majority of the controversy, Sydney posted just one campaign-related post on her Instagram grid. As a result, much criticism was directed towards American Eagle itself, with many users expressing disapproval not only about the play on genes and jeans but also the male-centric tone of some promotional content. For instance, in one video, the camera focused on Sydney’s body before she said, “Look up here.” This added to the perception that the promotion was overly centered around men.

According to a comment left on the brand’s July 23 post, “This wasn’t the change AE was anticipated to make. Instead, what we, as women, were hoping for was something NEW.

As an ardent supporter, I couldn’t help but be drawn into the whirlwind of discussions surrounding the campaign. However, when the White House’s Director of Communications, Steven Cheung, took to his platform on July 29th to denounce the opposition as “cancel culture run amok,” it certainly sparked a heated debate. Yet, amidst all this turmoil, American Eagle chose to speak up, issuing a statement to address the situation directly.

The company’s Instagram post on August 1st stated, “Sydney Sweeney’s praise for jeans is all about the jeans themselves, not her. It’s about her jeans and her personal story.

As a die-hard devotee, I can’t help but shout from the rooftops that our beloved AE brand is committed to honoring and highlighting the unique styles in which each of us dons our denim with unwavering confidence! Let it be known, these jeans are designed to flatter everyone – because great jeans simply look fabulous on all of us!

According to a comment made on the brand’s July 23 post, “This wasn’t the change we anticipated from AE. We were hoping for something NEW, specifically tailored for women.

Although some individuals backed the campaign, Steven Cheung, the White House’s Director of Communications, denounced the negative reaction as “excessive cancel culture” in a July 29 social media post. Eventually, American Eagle issued a public statement to address this issue.

As a die-hard admirer, I couldn’t help but exclaim on Instagram on August 1st: “Sydney Sweeney’s jeans are simply extraordinary!” It’s all about those denim wonders, her unique journey encapsulated within each pair. #JeanLove

As a lifestyle connoisseur, I’m thrilled to share that our brand is committed to acknowledging and embracing the unique ways each individual styles their AE jeans. Confidence shines through in every wearer, and we believe that fabulous denim flatters everyone.

Sydney has previously encountered issues related to brand partnerships – this time, it’s about a collaboration with Dr. Squash soap that involved creating a limited edition bar soap using her actual bathwater. Fans raised eyebrows, expressing similar concerns, when she announced this partnership in June.

27-year-old individual found the commotion unbothering. She had initially proposed the concept (during her conversation with TopMob News), but decided against joining the subsequent discussion. Instead, she expressed a playful sentiment, saying, “I find it more entertaining to watch others discuss it.

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2025-08-07 20:47