Shaquille O’Neal Unveils New Business Venture in Beauty Industry

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Shaquille O’Neal‘s latest business venture is sure to be a slam dunk.

As a die-hard fan, I can hardly contain my excitement! The legendary NBA giant, Shaq himself, is unveiling his first signature perfume, fittingly named “Shaquille O’Neal”. It’s finally here and available starting September 3rd, exclusively at JCPenney. In six months, it will be spreading its allure to more retailers nationwide. Can’t wait to get my hands on a bottle of Shaq’s magic!

The fragrance, priced at $55, is characterized as “strong and elegant,” and it’s intended to symbolize self-assurance and impact.

In a press statement, Shaquille O’Neal expressed that the scent embodies a powerful, elegant presence. He designed it to be robust yet refined, much like his approach to every endeavor. The goal was to create a luxurious fragrance that remains accessible, and he believes he has achieved that with this product.

Shaquille O’Neal’s signature scent is a blend of bergamot, grapefruit, and black pepper at the start, with subtle undertones of cardamom, suede, and benzoin, along with other components.

Shaq’s newest business endeavor in the beauty industry strengthens his ongoing partnership with JCPenney.

Jo Osborne, one of our executives, stated, expressing gratitude for the long-term partnership we’ve shared with Shaquille O’Neal in his XLG big and tall line. This popular product has been a favorite among our customers for seven years now. We’re excited to expand this collaboration by adding his signature fragrance to our collection, as we continually strive to offer affordable luxury items that our customers adore.

Shaquille O’Neal, known for his multifaceted business ventures spanning companies like Krispy Kreme, Papa John’s, and 24 Hour Fitness, recently shared insights on motivating his kids to explore a wide range of career paths, instead of sticking to one single option.

As a die-hard Miami Heat enthusiast, let me share some insights from one of our legends. He confided that unlike most parents, he’s never had to fret about his kids – their well-being and success seem naturally taken care of.

In simpler terms, Shaq stated, “I don’t dictate what others should do; everyone should manage their own life. To clarify, I’m fortunate to have seven well-behaved children, and I’ve never encountered any issues with them. I wish the best for them all.

Keep reading for more stars with beauty brands…

In simpler terms, the former Miami Heat player pointed out that he’s never found it necessary to concern himself much about any of his kids.

As a lifestyle enthusiast, I firmly believe in empowering individuals rather than dictating their choices. Each person’s journey is unique, and it’s crucial to respect that. In my case, I’ve been blessed with seven wonderful children who have never faced any significant issues. I’m deeply grateful for this blessing, but I don’t claim to have a magic formula for successful parenting or living. Instead, I encourage everyone to navigate their paths with open hearts and minds.

Keep reading for more stars with beauty brands…

Rihanna revolutionized the beauty industry when she launched her Fenty Beauty line in 2017, offering an unprecedented 40 foundation shades that set a new benchmark for diversity in cosmetics. Since then, she has continued to excite consumers with groundbreaking and innovative products, also introducing Fenty Skin and Fenty Hair lines.

In September 2020, Selena debuted the cosmetics brand, Rare Beauty. The first batch of products included a diverse collection with twelve different categories. This range encompasses foundations, makeup tools, liquid lipsticks, liquid eyeliners, blushes, and more, ensuring that all beauty essentials are catered to.

The award-winning artist introduced a fresh hair care brand called Cécred, offering an assortment of eight products designed to cleanse, condition, and restore damaged hair strands.

In her press statement, TopMob News reported Beyoncé as saying, “Throughout my life and career, I’ve experimented with countless hairstyles – natural, straightened, braided, dyed, extensions, and wigs. I hope to inspire everyone to embrace their own hair choices that make them feel confident.

Lady Gaga thrilled her followers when she launched her personal cosmetics line, Haus Laboratories, in 2019. Though the singer has long been associated with the beauty industry, she aimed to cater to everyone with her brand. From shimmering lipsticks to enduring eyeshadows, her makeup line has since become a go-to choice. In June 2022, Gaga refreshed her brand with completely new products, a new retail partner, and more.

In a recent debut, the actress from Modern Family introduced her skincare line called Toty, which features daily essentials such as a CC cream, compact, serum, and more. These products emphasize sun protection, as the actress, who spent much of her childhood outdoors in Colombia, recognized the importance of suncare after experiencing sun damage. She stated in a press release that she had previously adored the sun but was unaware of its harmful effects until later. Now, she views suncare as an integral part of her daily beauty routine and considers it her secret weapon.

It can be accurately stated that Gwyneth’s name is often interchangeable with Goop, given her creation and expansion of a lifestyle and wellness empire. As she ventured into the beauty industry, it was a logical progression. The brand offers a variety of high-end products, including potent face serums and distinctive body tools.

Ariana Grande’s r.e.m. beauty range offers a variety of eye-catching liquid eyeshadows in shimmering holographic purples, along with universally appealing lip stains. What’s more, this pop sensation has expanded into the body care arena, launching a collection that includes lotions, body washes, and other products, enabling you to achieve an otherworldly look.

As a dedicated follower, I am excited to share that it has been almost a decade since I debuted my self-titled fashion label, following my time as a member of the iconic Spice Girls. Recently, I delved into the world of beauty and launched my eponymous brand. My line offers a stunning array of items, such as shimmery eyeshadows with crystals infused within them, and high-quality serums that cater to various skincare needs. By seamlessly blending luxury and glamour, my collection reflects the essence of my personal style.

Michelle made a scentsational foray into the fragrance market with her brand, Henry Rose.

In an interview with Elle Canada in 2024, she shared her intent behind starting Henry Rose. Her vision was to develop a premium fragrance that fulfilled three crucial aspects: it would openly declare all its ingredients, adhere strictly to the health and safety guidelines set by the Environmental Working Group, and be competitive within the mainstream marketplace.

The singer known for her hit song “The Goodies” launched her skincare brand OAM (which stands for ‘on a mission’) in 2022. She announced this on Instagram, saying, “You’ve been wondering, and here it is! Allow me to introduce my special formula.” Her product line will offer five items enriched with vitamin C, such as a serum, eye cream, and cleanser (among others).

Tennis legend Serena Williams entered the cosmetics industry with enthusiasm, introducing Wyn Beauty – a range that encompasses foundations, lipsticks, mascaras, and more, all presented in a lively chartreuse packaging. A notable aspect of this brand is its emphasis, with the line being initially developed for deeper skin tones.

In 2022, the brand launched Rhode, which quickly gained popularity and sold out completely of its three-product line once it became available online. Fast forward to 2025, and this successful brand was purchased by e.l.f. for an impressive $1 billion.

In March 2022, Gwen Stefani introduced her own brand, GXVE, with a collection of cosmetics. This includes lipsticks in her signature red, everyday eyeshadows, as well as various other items. She completed her initial line-up with a face oil, brow products, and liners in vibrant, electrifying shades.

Following her successful collaborations with leading cosmetics firms, the music superstar debuted her own brand, Treslúce Beauty. Kicking off with an eye collection, she introduced a variety of products such as an eyeshadow palette, eyeliners, and falsies to the market. In an interview with TopMob News in September 2021, she expressed her enthusiasm for this new venture, stating, “As a creative individual, I’ve been feeling a strong inspiration that signaled it was high time for me to take this step.

Shortly following the announcement of their pregnancy in January 2021, the singer launched their unique beauty brand, About Face. The line features a vibrant array of eye shadows, radiant highlighters, and various liquid lipsticks, with Halsey describing it as “makeup without boundaries.” Additionally, they unveiled af94, a subsidiary brand offering a variety of affordable beauty products priced under $10.

The actress launched the haircare brand “Flawless” by Gabrielle Union, which offers a range of products specifically designed for textured hair, protective styles, and wigs. In addition, she and her husband, Dwyane Wade, introduced “Proudly”, a line created to cater to babies with melanated skin tones.

Back in early 2020, the actress delighted fans by launching her self-named haircare line, TPH by Taraji. Fortunately, this high-quality yet affordable product line can be found at Target stores. What’s even better? The star of “Empire” continues to share engaging tutorials on her Instagram account. In 2022, she expanded the brand with a body care collection that includes lotions, oils, body wash, and various other items.

The superstar finally revealed her skincare tips to us commoners when she introduced Kora Organics. Skincare enthusiasts have been enamored by the brand’s Noni Glow Face Oil, Noni Glow Sleeping Mask, and Noni Night AHA Resurfacing Serum. What’s more, some of their products even contain crystals, making them truly magical!

As a lifestyle enthusiast, I’m thrilled to share some exciting news! The wait is over, and now you too can achieve that iconic J.Lo radiance, as the star herself has launched her self-titled beauty line. From a revitalizing complexion booster to a potent face serum, this collection caters to all your skincare essentials, ensuring you shine just like the superstar!

The vocal artist made an entrance into the realm of beauty, firmly believing in the significance of personal care. Their debut line, Keys Soulcare, consists of three essential items: a soothing lotion, a crystalline roller, and a calming candle for relaxation.

In 1994, the supermodel launched her makeup line with an emphasis on inclusivity. Since then, Iman’s brand has remained impactful in the industry by offering a wide range of products tailored for individuals of African, Native American, and other ethnic backgrounds.

Known for her emotionally charged makeup looks on The Hills, it’s no surprise that Lauren Conrad would venture into the beauty industry. For her debut, she introduced a collection of lipsticks, gloss, liquid liner, and more. What stands out most is that her line is vegan, cruelty-free, and features eco-friendly packaging.

The star on the reality show “The Real Housewives of Beverly Hills” has expanded her impressive career portfolio by venturing into cosmetics as a beauty entrepreneur! Not surprisingly, Lisa’s debut collection for Rinna Beauty showcased three stunning lip kits – each one comprising a lipstick, gloss, and liner.

If you’re channeling your inner ‘Material Girl,’ Madonna’s beauty brand offers suitable options for you. Named after her nickname and 2012 album, MDNA Skin caters to luxury in a bottle, quite literally, with products priced at $150, $200, and even $600.

In simpler terms, the actress introduced her makeup brand called Honest Beauty in 2015, which has become a common item found in many homes. Some popular products from her line include long-lasting liquid lipsticks, a mascara and primer combo, as well as facial masks.

In September 2022, the drummer of Blink-182 revealed that he broadened Barker Wellness to include skincare products, such as face serum, eye cream, moisturizer, and more. He exclusively shared with TopMob News that he particularly enjoys using The Renewal Balm during colder seasons, praising it for its ability to provide extra hydration and rejuvenation. He noted, “The Renewal Balm is fantastic all year round, but it’s particularly wonderful as a reliable choice for the drier months.

In a nod to her Golden Globe win, the accomplished actress introduced her Flower Beauty line in 2013. Since then, consumers have been praising its richly pigmented blushes, moisturizing lipsticks, and long-lasting setting sprays. What’s more, most of the products are priced affordably, making them a great buy – cheaper than an average cocktail!

In terms of style and elegance, Tracee Ellis Ross consistently sets trends with her vibrant, stylish, and bold looks. This is why it’s no surprise that she launched Pattern, a haircare line designed specifically for the curl, coil, and tightly textured hair community, as it aims to address the unique beauty needs often overlooked in this group.

Initially, Kylie Cosmetics was primarily known for its lip kits, but it has now expanded into a comprehensive product line. In 2020, the company’s majority ownership (51%) was acquired by Coty Inc. for an impressive $600 million. Since then, Kylie has introduced numerous new collections to the market.

Have you ever pondered over how the ’90s superstar maintains such an impressive appearance at 54 years old? The star attributes it to her skincare line, Meaningful Beauty. Their product range includes treatments for the neck, day creams with SPF, and plumping lip gloss, offering a diverse selection of items.

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2025-09-03 17:20