The Xbox Ally ‘zero gravity’ cooling system gets detailed in a sexy (and inexplicably hidden) promo video

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Approximately within a month from now, the first collaboration product between Microsoft and ASUS, known as the Xbox Ally, is expected to be available at retail stores.

The Xbox Allies, including the Xbox Ally X, leverage AMD’s Z2 platform for enhanced performance and battery life compared to their predecessor ROG Ally devices. At Gamescom 2025, we had a hands-on experience that left us thoroughly impressed with the revamped design of the Xbox Ally, boasting improved ergonomics on the exterior.

Unfortunately, neither Microsoft nor ASUS have definitively announced the pricing for the Xbox Ally yet. On the other hand, the main competitor, Lenovo Legion Go 2, has sparked surprise by being priced at around $1350 in the U.S. This has left many wondering if the Xbox Ally will follow suit with a high price tag. There have been whispers about the Xbox Ally’s potential cost being lower, but global tariffs causing disruptions in international trade might be the reason behind Microsoft’s hesitation to reveal the final price.

As we anticipate the release, curious potential buyers have stumbled upon a fresh video revealing a sneak peek into the internal workings of the new Xbox Ally device, before our own review and those of other media outlets are published.

The video about Xbox Ally and Xbox Ally X’s cooling system was highlighted on the /r/XboxAlly subreddit, as shared by the helpful team at PureXbox.

In the video, ASUS states that their zero-gravity cooling system works optimally regardless of the device’s position, allowing users to comfortably play games without worrying about orientation.

If you can’t watch the video, the full transcript is as follows.

As a tech-savvy individual, I’m thrilled about the innovative cooling system in the new Xbox Ally. These anti-gravity heat pipes are a game-changer! They efficiently move heat away from the processor by using an advanced wick structure that works perfectly, even when upside-down.

Moreover, both fans boast a fluid-bearing design, a proven mechanism known for its low friction. This means the Xbox Ally will spin effortlessly for years, just like a top that never slows down.

The fans on the new Xbox Ally are larger, standing at 8mm tall with 77 blades, and they move 15% more air compared to their predecessors. These fans are housed within shrouds that have small openings which direct a minimal amount of air towards the space between the motherboard and display panel. This air helps in maintaining a cooler touch screen for your fingers and escapes through a third vent on the chassis’ top, reducing noise while you’re engrossed in gaming sessions. Dust filters are installed over both intake vents, making the Ally quieter and more energy-efficient as time passes.

To fit the ROG Ally’s updated bumpers and triggers, we reworked the heat sink design. By making each of its 90 fine fins slightly taller, we increased the surface area for heat dissipation. This results in an enhanced gaming experience, delivering improved performance with less noise.

Strangely, the YouTube video is marked as “unlisted,” making its origin uncertain. The video has been up for roughly a month now, yet it’s puzzling why ASUS hasn’t publicly shared it yet. It’s possible that they are waiting for the right moment, perhaps during Xbox’s upcoming Tokyo Game Show, where they might unveil more details about the video. Considering Japan’s past affinity for handheld gaming, it’s reasonable to expect Microsoft has planned another promotional event tailored for Japanese audiences at this event.

The potential of the Xbox Ally looks strong based on its specifications alone, but its success hinges significantly on its final cost. Given that portable PC gaming devices are already a specialized market niche, with popularity growing around AMD’s Z1 and Z2 chipsets as well as products like the Steam Deck, the affordability of the Xbox Ally will be crucial for widespread adoption.

The story begins with the introduction of the Nintendo Switch, leading other devices such as the Lenovo Legion Go to incorporate detachable joysticks for greater adaptability. In contrast, the Xbox Ally is focusing on optimal ergonomics and console-like functionality, so Microsoft has been making adjustments within Windows 11 to ensure seamless compatibility with the Xbox app for gaming purposes.

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2025-09-11 15:40