Microsoft has introduced a sneak peek of its Personal Shopping Assistant, an AI technology aimed at aiding retailers. As per the tech company, this novel tool offers a customized shopping exploration experience tailored to consumers’ preferences.
The AI-driven, brand-specific chat functionality offered by the Personal Shopping Agent enables shoppers to interactively engage in their shopping journey, such as how Ralph Lauren utilized an earlier version of this technology to enhance their mobile shopping experience via the Ask Ralph feature, which is powered by Azure OpenAI.
Beyond just being integrated into apps, the Personal Shopping Agent is capable of driving shopping functionality on both online websites and in-store interactions. It’s not only limited to consumer usage; employees can utilize this tool as well to assist customers.
Microsoft highlights key features and benefits of its Personal Shopping Agent:
- Faster deployment and quick experience
- Conversational product discovery
- Intuitive clarifications and next-level guidance
- Future-proof with agent ecosystem
- Flexible and simple data ingestion
As a devoted shopper, I appreciate the helpful tips my Personal Shopping Agent provides. By sharing details like the recipient’s age and interests, the tool tailors its recommendations specifically for them. Plus, it’s amazing how we can have a natural conversation with this tool, making it easier to find the perfect items!
Retailers can instruct the Personal Shopping Assistant to disseminate details in accordance with corporate rules, item specifications, and other regulations. Moreover, the assistant’s tone can be adjusted to reflect the typical style of a particular retailer, catering to shopper expectations.
Apart from major tech companies, many others are developing artificial intelligence (AI) shopping assistants. For instance, Amazon has incorporated their AI system, named Rufus, within their website and mobile application.
What are AI agents?
The Personal Shopping Agent has been developed using Copilot Studio, a versatile platform designed for creating and managing agents and their workflows. Essentially, it’s a user-friendly, low-code solution that simplifies complex tasks, enabling easier access to its features.
In simpler terms, Agents play a crucial role in the upcoming era of Artificial Intelligence. These agents are capable of handling intricate tasks and function alongside language models and interconnected data to achieve objectives. They can be utilized across multiple processes such as sales, customer service, financial management, and more.
NVIDIA CEO Jensen Huang breaks down AI into four waves, the third of which is “Agentic AI.”
In simpler terms, the initial stage of AI development involves learning to perceive things, like understanding spoken words or recognizing visuals. Moving forward, we’re seeing a surge in generative AI, which is all about generating content, such as text or images. Examples of this type of AI include ChatGPT, DALL-E, and Gemini.
Agentic AI, which allows for independent task performance by reasoning models, is currently in its fledgling phase. In the coming years, even less than a decade, Microsoft predicts that Windows could evolve into an operating system with agentic capabilities.
Think of agents as the new apps for an AI-powered world.
Jared Spataro, Microsoft Chief Marketing Officer for AI
The fourth phase of AI development involves integrating AI technology into tangible devices like robots, and while it might be some time before we encounter shopping robots on the move, NVIDIA has developed an advanced system resembling a brain capable of operating humanoid robots.
In a AI-driven world, consider agents as modern tools similar to apps. Microsoft’s Chief Marketing Officer for AI at Work, Jared Spataro, is emphasizing that we are swiftly enhancing these agents with cutting-edge features designed to address the most significant challenges individuals face in their work, ultimately generating tangible business outcomes.
As an enthusiast, I’m excited to share that Microsoft offers pre-built agents via Microsoft 365 and Dynamics 365. However, for those seeking more tailored solutions, the Copilot Studio allows organizations to craft their very own custom agents!
As time goes by, agents will progressively develop more abilities due to increased autonomy and data access. This was hinted at by Naveen Seshadri, the Chief Digital Officer at Ralph Lauren, during his talk on the future development of the Ralph Lauren app.
Seshadri stated, “Currently, this is a tool for styling, but our long-term goal is to transform it into an engaging, customized, and seamless shopping journey.
Microsoft’s Personal Shopping Assistant is currently available for testing. Interested organizations can register by filling out a form on Microsoft’s website.
To get started with the Personal Shopping Agent, you’ll first require the Microsoft Copilot Studio and a Power Platform environment. Ensure that necessary permissions are also set up. Detailed instructions for setting up and using the Personal Shopping Agent can be found in the provided Microsoft document.
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2025-09-12 00:41