Disney World President Jeff Vahle has upset many longtime Disney fans by calling recently closed attractions “underutilized spaces” in a recent interview.
A comment published in *Orlando Magazine’s* annual list of the “50 Most Powerful People of 2025” was meant to explain how upcoming attractions would revitalize older areas of the park. However, it’s been largely seen as insensitive and disrespectful to attractions and spaces that many fans feel are essential to the park’s character.
The Quote That Sparked the Controversy
In an interview with *Orlando Magazine*, Vahle explained Disney’s plans for future growth, highlighting their dedication to expanding all four theme parks.

We understand guests have strong connections to different parts of Walt Disney World, so we carefully considered that when making changes,” Vahle explained. “These new areas and attractions will be highly imaginative and will also revitalize spaces that weren’t being fully used.”
That phrase — “underutilized areas” — immediately became the focal point of the conversation.
A Phrase That Hit a Nerve
“Underutilized areas.”
Guests don’t experience the Rivers of America as just a waterway – it’s a peaceful scene that has been a beloved part of Liberty Square and Frontierland for over 50 years. And MuppetVision 3D isn’t just a show; it’s a special attraction because it was one of the final projects Jim Henson worked on directly.

To Disney leaders, these locations aren’t meeting current standards. They aren’t attracting enough visitors, aren’t operating efficiently, and aren’t generating enough revenue.
Describing the parks in such a business-focused way might work for investors, but it feels distant to longtime visitors who value the fun and unique experiences just as much as smooth operations.
From Magic to Metrics
Vahle’s comments show a company that sees innovation as a way to increase profits. When he talks about “new life,” he’s not suggesting improvements to existing works – he’s talking about completely swapping them out for something different.
The area previously occupied by the Rivers of America and Tom Sawyer Island is being cleared to create new lands themed around Disney Villains and the Cars franchise. This is a major project for Disney.

At Hollywood Studios, MuppetVision 3D is has closed to free up room for a Monsters, Inc. expansion.
Many feel these projects prioritize profits over creating meaningful experiences. What once aimed to inspire awe now seems calculated and commercial, like a business plan for a theme park.
The Broader Pattern
This issue isn’t happening in isolation. Over the last five years, Disney has been updating or closing several attractions, all under the guise of “modernization” – including Splash Mountain, DinoLand USA, Tough to Be a Big, MuppetVision 3D, and now parts of Rivers of America and Tom Sawyer Island.

The reasons given for closing attractions are always the same: low performance, lack of visitors, or being underused. However, many fans feel these closures are a series of small losses that add up to something significant.
For decades, Disney has promoted its parks as places that feel magical and unchanging. However, recent statements from company leaders sound more like business jargon, suggesting a loss of the emotional connection that once defined the brand.
The Bottom Line
Jeff Vahle probably intended to highlight the company’s progress and new ideas. However, his comments unintentionally revealed how executives are now trying to measure the intangible qualities that make a theme park special, and how that focus has shifted away from what guests truly appreciate.

Disney considered the Rivers of America a space that wasn’t being fully used. But for guests who enjoyed the fireworks shimmering on the water, it felt like the most magical part of the park.
And hearts don’t show up on balance sheets.
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2025-10-06 17:57