In a move that’s sure to make you say “Doggone, that’s impressive!”, millions of weed-themed NFTs inspired by American rap legend Snoop Dogg sold out on Telegram just 30 minutes after launch. 🌿💰
According to Telegram CEO Pavel Durov, the collection generated $12 million in sales and included roughly 1 million NFTs minted on The Open Network (TON) blockchain. 🤑
Durov shared the news on X, calling the launch a resounding success and noting that demand had overwhelmed expectations. 🎉
The NFT drop, described as being “inspired by Snoop’s iconic style,” featured a range of digital collectibles, including marijuana-related objects, a digital dog, vintage cars, swag bags, and other themed symbols. 🚬🐶🚗
Pavel added that both blockchain minting and secondary market trading for the collection will begin in 21 days on the TON blockchain. 📅
As part of the release, Snoop Dogg also debuted a new track titled “Gifts” along with a music video showcasing the entire collection. 🎵🎥
Having previously merged his brand with platforms like The Sandbox and Roobet, Snoop continues to use blockchain as a direct-to-fan channel for content and collectibles. 🎮📦
The latest collection is part of Telegram Gifts, a feature that allows animated digital collectibles to be displayed on user profiles or converted into Stars, Telegram’s in-app currency. The items are designed to be both expressive and functional within the social platform’s expanding digital economy. 🌟
Telegram Gifts were first introduced in January 2025 through an update by MyTonWallet, a self-custodial wallet built on the TON blockchain. 📲
This marks the second high-profile sellout for Telegram Gifts in recent days. On July 4, limited-edition items themed around American symbols such as Crystal Eagles, Statues of Liberty, and Liberty Torches also sold out in less than a minute. At the time, Durov said that all 15,000 Crystal Eagles, priced around $100 each, were claimed in just 45 seconds. 🇺🇸🦅
🚨 Snopp Dogg just released a song about Telegram NFTs on $TON.
Moves will be made, and you do not want to be left out. The time for gains is coming.🚀📈
— NeilXbt (@neil_xbt) July 9, 2025
NFT sales volumes have declined sharply this year, with data from CryptoSlam showing a 61% drop in Q1 2025 compared to the same period last year. In the past 30 days alone, overall sales have fallen by 41% to just over $403 million, with a more than 55% drop in transactions. 📉
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2025-07-10 16:25