Does the metaverse need to be on the blockchain? Execs weigh in

As an analyst with a background in technology and business, I have closely followed the developments in the metaverse and Web3 space. The potential use cases for the metaverse in various industries like gaming, real estate, and tourism are undeniable.


Despite the decreased buzz around the metaverse, some individuals remain convinced of its merits and possibilities for the coming years.

Experts in Web3, whom CryptoMoon contacted, strongly advocated for the application of metaverses in diverse sectors such as gaming, real estate, and tourism, highlighting their significant potential uses.

Does the metaverse need to be on the blockchain? Execs weigh in

Clement Chia, a co-founder of the Web3 entertainment company Imaginary Ones, proposed that prominent brands consider incorporating real-life items into emerging technologies such as the metaverse.

During the development of their business, Chia successfully incorporated brands such as Hugo Boss and Samsung into their “Imaginary” platform.

“Users can now truly own their digital assets, thanks to blockchain technology which ensures transparency. Tokenization represents an evolution in the digital world, as it allows programming through smart contracts, opening up endless possibilities.”

During an interview with CryptoMoon, Samuel Huber, who heads metaverse-as-a-service company Landvault and social finance firm Matera, shared insights on how their business has observed the integration of metaverses in sectors like tourism, real estate, and sports.

Huber pointed out that organizations situated in the Gulf Cooperation Council (GCC) regions have employed the metaverse as a means for effective “virtual tourism promotion.”

“The metaverse can be a great way for governments, organizations, and brands to showcase the region to a wider audience through virtual tours, historical showcases and events.”

As a researcher exploring the application of technology in real estate, I’ve come across Huber’s observation that the metaverse serves as a platform for showcasing properties to global buyers. By employing digital twin technology and virtual reality, individuals can examine prospective properties from the convenience of their own homes, no matter where they are located in the world.

The CEO of Landvault added that the company has collaborated with numerous sports teams to develop immersive metaverse activities.

Blockchain technology on the metaverse

Amongst the executive team, there were varied perspectives regarding the significance of blockchain technology within the metaverse. Chia, in particular, expressed his belief that merely incorporating blockchain into the metaverse does not address its fundamental “issues.” Instead, he proposed:

“Simply adding blockchain technology on top of it doesn’t naturally solve the problem. We should focus on building great products that create emotional connections with users.”

The executive holds the viewpoint that the metaverse must serve a significant function. He further emphasizes that individuals should be capable of discovering significance and a feeling of connection within this virtual environment.

From my perspective as an analyst, Huber posits that the metaverse would retain significant power even without the integration of blockchain. However, he emphasizes that incorporating blockchain technology brings essential advantages to metaverses.

In this system, there is a focus on transparency achieved through unchangeable records. Unique digital items such as non-fungible tokens (NFTs) are also integrated, providing creators and developers with novel methods to earn income.

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2024-04-26 15:29