More than half of the Fortune 100 uses Apple’s Vision Pro headset

As a seasoned crypto investor with a keen interest in technology and its potential impact on various industries, I’m particularly intrigued by Apple’s latest offering, the Vision Pro headset. While it has yet to gain significant traction in the consumer market, the adoption rate among Fortune 100 companies is impressive.


As a researcher studying the latest technological trends, I’ve come across Apple’s Vision Pro headset, an innovative mixed-reality spatial computing device. Remarkably, over half of the Fortune 100 companies have adopted this cutting-edge technology, with more than fifty percent of them purchasing at least one unit.

During Apple’s Q1 2024 earnings conference call, Tim Cook, the CEO, shared the news, indicating a growing interest in Apple’s offerings due to the successful rollout of the Vision Pro product.

“For example, more than half of the Fortune 100 companies have already bought Apple Vision Pro units and are exploring innovative ways to use it to do things that weren’t possible before.”

Since early February 2024, the Vision Pro has been available in the US with an initial price set at $3,499. However, it seems that this high-end VR headset has yet to leave a significant mark on the consumer market, as more affordable alternatives like Meta’s Quest series continue to dominate the scene.

According to a recent report by CryptoMoon, the Vision Pro headset and Apple’s advancement in spatial computing technology position them as frontrunners in making the metaverse accessible to the masses and potentially the go-to option for businesses looking to adopt this technology.

Instead of “Where the most popular headsets typically provide virtual reality experiences with complete immersion in a digital environment, the Vision Pro is engineered for mixed and augmented reality adventures that blend the physical world with digital visuals.”

Apple refers to this as spatial computing.

Companies embracing the Vision Pro device seem to shift its focus from gaming and social uses to enterprise applications within the metaverse. An illustrative instance is the utilization of this headset for medical training, enabling doctors to practice surgical procedures with limited access to cadavers.

As a crypto investor, I was thrilled to hear Cook’s hints about Fortune 100 adoption being just the tip of the iceberg during the earnings call. He further piqued my interest by announcing an upcoming product announcement next week, which he believes will be a hit among their customers.

There’s some uncertainty regarding whether this development will involve Vision Pro; allegedly, a more affordable Vision Pro 2 is predicted to debut in 2026, while a less costly model might be introduced prior to that. If accurate, Apple’s upcoming event on May 7, titled “Let Loose,” could serve as an ideal platform for the tech giant to unveil the budget-friendly Vision Pro model for release in 2025.

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2024-05-04 22:39