Lord Sugar explains why Celebrity Apprentice format wouldn’t work for main show – and why it must remain as festive specials

Later this month, twelve celebrities will travel to Lapland to compete in a festive baking challenge: creating a magical gingerbread biscuit. They’ll then pitch their creations to major UK retailers, who will, for the first time ever on the show, sell the winning biscuit in stores nationwide. A portion of the profits will be donated to BBC Children in Need.







