Cardano’s recovery run – Here’s the ‘winning formula’ that might help it

    Cardano and ADA have been missing out in terms of growth of late
    Social hype and playing into narratives may prove to be a winning formula though

As a seasoned crypto investor with over a decade of experience under my belt, I must admit that Cardano and ADA have been missing out on growth lately. I remember investing in Cardano during its early days when Charles Hoskinson was still a household name in the crypto world. Back then, it seemed like a promising project with a lot of potential.


It’s widely recognized that Cardano isn’t keeping pace with its major competitor cryptocurrencies. This discrepancy shows up in multiple aspects, but the areas where it lags the most are transaction handling and Non-Fungible Tokens (NFTs).

It’s possible that the reason Cardano hasn’t been doing as well as other cryptocurrencies like Solana and Ethereum is due to its inability to leverage market trends effectively.

As a seasoned cryptocurrency investor with years of experience under my belt, I must admit that this year has been quite remarkable for memecoins. However, in the case of Cardano, I find myself slightly disappointed. With its robust infrastructure and potential to host memecoins, it’s puzzling why there weren’t more of them taking advantage of the bullish trends. My personal belief is that the issue lies not with the platform itself but rather the lack of hype and marketing efforts surrounding these particular memecoins, which failed to attract users into Cardano’s ecosystem.

What’s the hold-up?

According to crypto expert Max Maher’s recent analysis, Cardano and ADA have been lagging behind due to three primary factors. First, unlike Solana and its meme coin narrative, or Ethereum with its ETFs, Cardano lacks a compelling storyline that captures the attention of investors. Second, there is still confusion about the core values of Cardano’s network security among many people.

The third point suggested that community sentiment may have been acting against Cardano.

As a researcher, I’ve noticed an intriguing trend in recent months – ‘the lack of hype around this network.’ Interestingly, the Cardano community has acknowledged this too, and they are actively addressing it, striving to bring more attention and excitement to our shared endeavor.

The social indicators for Cardano suggest that it’s not currently generating much buzz. For instance, the sentiment analysis on its Telegram platform shows minimal enthusiasm over the past year. Additionally, its Telegram membership has seen a decrease since the bull market of 2021.

Cardano’s recovery run – Here’s the ‘winning formula’ that might help it

I have personally found that Telegram has emerged as a dominant social platform for the cryptocurrency community this year, which underscores my belief that it offers a unique and effective space for communication within this dynamic field. With my extensive background in digital assets, I’ve seen firsthand how the platform’s features cater to the needs of the crypto-community, making it a go-to destination for discussions, news updates, and networking opportunities. This confirms that Telegram is delivering on its promise to provide a high level of social performance, contrary to any initial skepticism I may have had about its potential in this space.

As we continued our analysis, we chose to examine the search popularity of Cardano. Interestingly, we discovered a strong relationship between these searches and the movement of ADA‘s price. Notably, the search trend data has been on a downward trajectory since March.

Cardano’s recovery run – Here’s the ‘winning formula’ that might help it

A shift in public opinion might ultimately lead to a positive change for Cardano, with initiatives like Snek within its ecosystem striving for increased visibility. However, it seems there may be additional factors at play.

Cardano has been growing its exposure to key narratives for the current bull run. Its projects in the DePin and AI segments have potential to attract more attention from investors.

Currently, ADA is being sold at a significant reduction compared to its usual price. When Cardano’s stories begin unfolding, this could make it an appealing investment.

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2024-08-03 08:07