3 Biggest Marvel Universe Reboots (And Why Only 2 of Them Were Necessary)
Marvel’s attempts to quickly ‘reset’ storylines have often failed badly. For example, the ‘One More Day’ story in 2007 erased Spider-Man’s marriage, a move that upset readers for years, all to enforce a preference for a single Spider-Man. The ‘Heroes Reborn’ event in the mid-90s was a clear attempt to boost sales by temporarily sending popular characters to a different universe with a distinct visual style, but it was quickly abandoned. Even the infamous ‘Clone Saga’ stretched a short idea into a two-year mess as writers tried to change Peter Parker’s story without directly addressing it. Despite these missteps, Marvel’s biggest strength is its focus on keeping emotional connections consistent. This is also why the Marvel Cinematic Universe has been so successful – it doesn’t aim for perfect continuity, but for continuity that feels meaningful.