Trump’s crypto project gets a new name – All you should know!

  • Trump’s much-anticipated crypto project has rebranded itself
  • Former President continues to hold sway over many crypto holders

As a researcher with a background in political economy and finance, I find myself intrigued by the evolution of Trump’s stance towards cryptocurrencies. It’s fascinating to see how the former President, known for his bold moves, is now embracing a sector he once criticized.


The crypto project initially called “The Defiant Ones,” associated with the Trump family, has undergone a change and is now known as “World Liberty Financial.” Despite his earlier criticisms towards cryptocurrencies, former President Donald Trump is currently backing this endeavor. However, it’s worth noting that he recently cautioned about potential fraudulent tokens and deceitful practices in the crypto sector.

The recently unveiled venture is being referred to as a “Trump DeFi project” and its goal is to give power back to ordinary Americans who, according to Donald Trump, have been suppressed by elites and financial institutions for quite some time. Eric Trump Jr. has also likened the initiative to “digital real estate” in recent discussions.

Trump’s shift in stance towards cryptocurrencies signifies a substantial departure from his earlier views, during which he often criticized digital currencies due to their volatility and perceived risks for misuse. However, the introduction of World Liberty Financial by the Trump family suggests they are now capitalizing on the transformative potential that decentralized finance (DeFi) holds for redefining the financial sector.

Trump’s pivot

Why the shift towards cryptocurrencies, you ask? Over the last year and a half, these digital currencies have seen a surge in popularity among various demographics. Even in a country as politically divided as the United States, opinions about cryptos seem to transcend party lines. The Trump campaign seems to have noticed this trend earlier than the Democrats, which is why they are attempting to leverage this momentum.

Regardless of the significant shift in Trump’s stance on certain issues, which saw him hold opposing views during his presidency compared to now, his present standpoint remains starkly different.

Consider this – Donald Trump became the first mainstream U.S Presidential candidate to accept crypto-donations earlier in the year. He even launched an NFT collection on the Solana blockchain earlier in the year.

Indeed, as anticipated, there’s a lot of doubt surrounding this venture. However, according to Donald Trump Jr., this project isn’t aimed at creating a meme cryptocurrency. Rather, he describes it as an attempt to challenge the established financial system or “tackle the banking world.”

It’s worth noting that meme coins connected, although not directly tied, to Trump’s name have performed well during this election period. For example, the MAGA token, which is themed around Trump, skyrocketed by more than 50% in less than a week, only to fall back on the charts later.

Trump’s crypto project gets a new name – All you should know!

What is Harris upto?

Instead, Vice President Kamala Harris has shown a more careful approach towards cryptocurrencies, stressing the importance of stringent regulations to combat fraud and safeguard consumers. This stance aligns with a wider apprehension within the current administration about the potential dangers that could arise from the swift expansion of the crypto market.

The Trump family’s cryptocurrency venture is undergoing a name and image change, reflecting an astute move to match the burgeoning trend of digital currencies, all while trying to separate from past disputes. By portraying the project as a means to combat monetary aristocracy, the Trumps are leveraging popular sentiments that have been instrumental in their political tactics for years.

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2024-08-27 17:43