Xbox President Sarah Bond discusses the future — “Hardware is absolutely core to everything we do at Xbox. Our most valuable players love the hardware experience.”

As an analyst, I’ve been watching Xbox closely, and it’s clear things haven’t been smooth sailing recently. We’ve seen layoffs, price increases, significant drops in hardware sales, and a pullback from community interaction. Honestly, the speed at which Xbox has been changing its strategy since the pandemic began has created a lot of confusion, especially among its most dedicated fans, who are now questioning what the future holds for the platform.








