John Lewis Christmas advert 2024: Release date and theme speculation

John Lewis Christmas advert 2024: Release date and theme speculation

As a lifelong movie buff who’s seen more Christmas ads than I care to admit, let me share my thoughts on the upcoming John Lewis Christmas advert 2024. The anticipation for this annual spectacle is akin to waiting for the final act of a well-crafted trilogy. And just like that trilogy, each year brings something new and exciting, yet still manages to tug at our heartstrings in ways we didn’t know were possible.


Without a doubt, the John Lewis Christmas commercial tends to be the most widely discussed advertisement during the year. However, there’s a chance that the buzz around the Oasis reunion tour ad might surpass it this time around.

Information about the ad is tightly guarded, but occasionally some tantalizing hints leak out prior to the grand unveiling.

The previous year, we encountered Snapper, a Venus flytrap, whose unique yet utterly endearing behavior touched many hearts.

Instead of following the usual custom, John Lewis chose an exclusive composition titled “Festa,” sung by Andrea Bocelli, instead of a soothing rendition of a well-known tune for the occasion.

The John Lewis Christmas campaign has actually already started (sort of), following the release of a new advert in September, highlighting their return to their “Never Knowingly Undersold” pledge.

The advert shows the Oxford Street store through the decades, and is said to be the first of a three-part campaign for the retailer’s “golden quarter”, culminating in Christmas.

With that behind us, everyone’s attention naturally shifts towards Christmas, wondering what special offerings they might receive this holiday season.

Mark this page as a favorite, since we’ll regularly update it with essential details concerning the John Lewis Christmas ad of 2024.

When is the John Lewis Christmas advert 2024 released?

This year, the anticipated release date for the John Lewis Christmas advertisement hasn’t been officially announced yet, but we can make an educated prediction about it.

Historically, advertisements have been launched primarily during the first or second week of November, with a strong preference for Thursdays.

Given this context, we should anticipate viewing the advertisement either on November 7th, 2024, or alternatively, on November 14th, 2024.

In the previous year, our prediction came true when the ad showcasing Snapper was first aired on November 9th, 2023, a Thursday.

What is the John Lewis Christmas advert 2024 about?

The theme of this year’s John Lewis Christmas ad is still unknown, as it’s traditionally unveiled only on its release date.

One thing we could guess is that it might follow the autumnal campaign launched by John Lewis around their return to the “Never Knowingly Undersold” pledge.

But as for the contents and the all-important song, that’s anyone’s guess.

What was last year’s John Lewis Christmas advert?

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2024-10-23 19:35