As a seasoned connoisseur of all things edible and a witness to the ever-evolving landscape of snack culture, I find Goldfish’s rebranding as Chilean Sea Bass an intriguing move. It’s a bold step that reflects the brand’s understanding of consumer preferences and their desire for sophistication, even in the realm of fish-shaped cheddar crackers.
The snack that smiles back is rebranding.
Pepperidge Farm, the manufacturer behind the cheese-flavored fish-shaped crackers known as Goldfish, has temporarily rebranded them as Chilean Sea Bass. This move is aimed at attracting older, more refined consumers who may perceive Goldfish as a snack primarily for children.
In the shared video on Goldfish’s Instagram account on October 23rd, an actor pondered, “What if we started calling them Chilean Sea Bass instead?” He explained that these fish resemble Goldfish in appearance and taste much like Goldfish, but their name is different.
The reason why Chilean Sea Bass was selected among all the sea’s fishes might lie in its popularity as a dish served frequently at upscale dining establishments.
Danielle Brown, Vice President of Goldfish, commented to Today, “It’s clear that fondness for Goldfish transcends all age groups.” In her statement, she added a witty reference to the adult audience: “The Chilean Sea Bass refers to the fact that our classic fish-shaped snack isn’t just for kids, but caters to more sophisticated palates as well.
Rest assured, fans of the original Goldfish name can still purchase these snacks at numerous stores. On the other hand, the limited-time offer for crackers with the unique Chilean Sea Bass packaging is available exclusively on ChileanSeaBassCrackers.com from October 23 to October 30.
A month ago, the name modification took place for Goldfish, as its parent company, Campbell’s Company (formerly known for soup), shed “Soup” from its name to better represent their extensive variety of food items such as pretzels, chips, cookies, and indeed, Goldfish crackers.
And some social media users are already onboard with Goldfish’s new update.
One Instagram user playfully commented, “Extremely modest, incredibly wise, and thoughtful – that’s Chilean Seabass for you,” while another humorously added, “Its elegance is beyond compare, truly next-level sophistication!
In fact, it’s even making a splash with other marine-adjacent brands, with Swedish Fish’s Instagram accounting commenting on Goldfish’s page, “Is this for eel?”
StarKist Tuna added, “Who says snacks can’t grow up? Love the new look, CSB!”
And some social media users are already onboard with Goldfish’s new update.
A fan playfully commented on Instagram, “So modest, so mature, so thoughtful, Chilean sea bass,” while another humorously added, “Its refinement is off the charts.
Actually, it’s also creating quite an impact among businesses related to the marine environment. For instance, Swedish Fish commented on Goldfish’s Instagram post saying, “Is this about eels?
StarKist Tuna added, “Who says snacks can’t grow up? Love the new look, CSB!”
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2024-10-25 23:47