As a seasoned researcher with a penchant for exploring the intricacies of blockchain technology, I found the latest episode of Hashing It Out particularly enlightening. The discussion between Elisha Owusu Akyaw and Blake Capozza, co-founder of Moso, was a fascinating dive into the intersection of Web3 and traditional commerce.
In the most recent episode of “Hashing It Out”, the show’s host, Elisha Owusu Akyaw, delves into the crossroads where Web3 and conventional retail meet, in conversation with Blake Capozza, a co-founder of Moso – a digital platform that empowers shoppers to collect cryptocurrency as rewards when making online purchases.
As an analyst, I can say that this discussion provides insights into the impact of novel concepts such as crypto rewards on the acceleration of user adoption and the shaping of the wider Web3 terrain.
Cash-back connects
One key aspect the episode highlights is that platforms such as Moso cater to two different user groups: tech-savvy individuals looking for various income options in the crypto world and conventional consumers attracted by enhanced cashback deals. Capozza explains that Mosso appeals to both audiences by providing a familiar shopping experience combined with incentives based on cryptocurrencies.
The discussion also touches on enterprise adoption. Many retailers, cautious about regulatory uncertainty, hesitate to engage directly with cryptocurrency.
Platforms such as Moso strike a balance, enabling businesses to bestow cryptocurrency incentives on customers, all while mainly handling transactions in traditional (fiat) currency. By adopting this method, these platforms introduce cryptocurrency enthusiasts to their systems without demanding complete devotion to the blockchain technology.
Onboarding adoption
As an analyst delving into the world of podcasts, I find that it goes beyond just adoption; it delves deep into the intricacies of user experience. Capozza underscores the significance of abstracting accounts and blockchain to streamline the onboarding process for novices, while ensuring a smooth transition for seasoned crypto users. By eradicating technical hurdles, we can cultivate a more welcoming Web3 landscape that encourages inclusivity.
Discussing the wider effects, it’s clear that this dialogue touches upon the potential impact of Web3. Rewarding users with cryptocurrency for their purchases encourages everyday usage and builds a cycle that fortifies the token economy.
Over time, these systems could provide a blueprint for combining the practical capabilities of blockchain with everyday use, thereby pushing Web3 beyond theoretical uses and into more tangible, applicable scenarios.
Through connecting conventional and distributed networks, innovations such as crypto reward schemes play a crucial role in propelling blockchain technology towards widespread usage, thereby making the Web3 concept more applicable in our daily experiences.
Listen to the full episode of Hashing It Out on CryptoMoon’s podcast page, Spotify, Apple Podcasts or your podcast platform of choice. And don’t forget to check out CryptoMoon’s full lineup of other shows!
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2024-11-21 17:42