Cracker Barrel Board Begs Shareholders for Support After Logo Backlash as Biglari Proxy Battle Looms
Cracker Barrel is responding to another challenge from Biglari Holdings after a difficult year. The company struggled with a failed logo redesign, a significant drop in public opinion, and substantial financial losses. While Cracker Barrel’s management calls Biglari’s efforts disruptive, some observers believe the board is attempting to avoid responsibility for a self-inflicted branding crisis.