It is a truth universally acknowledged, that a cryptocurrency payment in the European Union must be directed towards retail, food, and beverages. According to a most delightful report from Oobit, a cryptocurrency payments platform, a staggering 70% of crypto payments are being used for these purposes. Oobit surveyed its esteemed users’ spending habits, no doubt with great attention to detail.
The numbers, as recorded in the noble US dollars, reveal that the average payment size using the Oobit app amounts to a modest $8.36. How quaint! Meanwhile, the average deposit into this innovative app is a princely $85. After retail and food-related indulgences, a rather respectable 26% of payments are made towards tourism activities such as lodging, travel, and aviation. A mere 1.5% of payments grace government services and digital payments, and another 1.5% is apportioned to such trifles as healthcare and entertainment. Oh, how one admires such balance in spending.
The report also suggests that this growing acceptance of crypto payments in the EU is owing to the increasingly favourable views of governments and their ever-so-well-meaning crypto legislation. Not to be forgotten, a rather interesting 92% of all payments were made using the USDt (USDT) stablecoin—an entity not entirely embraced by the MiCA regulation, which, for reasons unfathomable to some, took full effect on December 30, 2024. We do hope all is well in the world of regulation.
In further proof of crypto’s grandeur, Oobit’s findings align with data from Chainalysis, which reports that cryptocurrency adoption in Central, Northern, and Western Europe (CNWE) has grown by a notable 44% year-over-year. And for those transactions under $1 million (how terribly restrained), the stablecoin market in that region has grown at a pace 2.5 times faster than in North America. One must wonder, why is North America lagging behind? Perhaps they are too busy with their ‘traditional’ finance methods.
Micropayments, Stablecoins, and the Rise of the Crypto Revolution – A Delightful Development
Micropayments, as we are now calling them, have taken crypto usage to new heights. How quaint! These small payments, often using stablecoins, are part of a growing trend, encouraged by the revolutionary Lightning Network. This technological marvel has enabled rapid micropayments using Bitcoin (BTC) and crypto debit cards. As Oobit so kindly states in the title of their report, crypto has indeed moved from memes to means of exchange. What a heartening shift!
Indeed, the world is starting to catch up. Just last June, Nubank introduced the Lightning Network to 100 million Latin American customers, no less. And in June 2023, IBEX partnered with Grupo Salinas to allow millions of Mexicans to pay their internet bills using Bitcoin. One can only imagine how convenient this must be for all involved. And on March 13, 2025, Ripple secured a licence in Dubai to offer crypto payments in the UAE. Truly, the future is now—how delightful!
And, of course, the mighty stablecoins—USDt and Circle’s USDC—are making their mark. According to DefiLlama, the stablecoin market cap has soared from a modest $62.8 billion in April 2021 to an impressive $229.6 billion by March 2025, a stunning increase of 266%. Why, it almost seems as though there is no stopping them. And why should there be?
These fiat-pegged cryptocurrencies are particularly favoured in developing countries where local currencies are, alas, being devalued at an alarming rate. Such is the nature of the world in which we live.
As the wise Arthur Azizov, CEO of B2BINPAY, wrote in an opinion piece for CryptoMoon in February 2025, we might be witnessing an evolution in crypto payments starting from 2025. One must keep a sharp eye on the rise of central bank digital currencies, which may, as one would expect, drive citizens to explore more decentralized options. And who could forget the increasing mesh between crypto payment providers and traditional finance companies? It truly does sound like a most thrilling adventure ahead.
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2025-03-19 23:46